ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

MAY 18, 2017

Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. The market segments you prioritize.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 113

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

To learn more about these challenges — and how to smartly mitigate them through brand safety best practices — we spoke with Eric Wittlake , 6sense’s Senior Director of Category and Product Marketing, . In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

chiefmartech

JANUARY 23, 2017

The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Marketers heard about Facebook and Twitter.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Here are the top items based on social signals. How Is PR Changing? Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. In addition to what Nick described, we actually struggled to figure out our whole go to market motion.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

will impact digital marketing. and Digital Marketing. Book My Free Web3 Marketing Consultation . Dive Deeper: 7 Ways to Leverage AI in Social Media Marketing. Book My Free Web3 Marketing Consultation . Book My Free Web3 Marketing Consultation . In this article, we will discuss: What web 3.0 and web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. Leading publishers are experimenting with the types of exchanges that work for different readers. The publishing business has changed tremendously in the last decade.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45

Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52