Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Marketers should not be afraid to be social evangelists and lead the shift in paradigms.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

ViewPoint

OCTOBER 10, 2011

” However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. This disintermediation with sales has effectively given control of the sales cycle to the buyer. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Versium is a leading provider of automated data technology solutions for marketers. Redmond, Wash.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

The ROI Guy

MAY 18, 2017

Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

chiefmartech

JANUARY 23, 2017

Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. They also want to know what leading start-ups such as OpenBazaar and Storj (disclosure: clients) are doing. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

“The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). ” Wake Up People, It’s Account-Based! Matt Heinz.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

OCTOBER 22, 2010

Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. B2B sales processes are becoming “consumerized.“

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. Generating loads of content to serve as a honey trap to capture leads just to throw over the wall to sales is not the answer. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties?

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 114

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. However, many vendors would say that sales opportunities are not moving forward the way many would like.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Continue reading. What’s the point?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Metadata

FEBRUARY 22, 2021

The internet is about disintermediation. I have found in my career, even back when I was at Mercury Interactive building testing tools during the Opsware deal, there’s that subset of customers that lead you in the right direction. I’m doing my best to lead the company but that we’re all human. Come on, at SaaS?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. ” To Engagio, to Demandbase.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. It is one of the oldest and leading decentralized storage solutions, powered by blockchain technology that allows users to rent their free disk space.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29