environment Disintermediation Related Topics 
Biznology
JANUARY 7, 2016
Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. The industry is caught up in the day to day competitive environment.
Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.
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chiefmartech
JANUARY 31, 2018
If the driver wants to switch and drive for Lyft — she’d have to start from scratch to rebuild her driving history and reputation within Lyft’s proprietary environment. Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see.
ViewPoint
OCTOBER 10, 2011
This disintermediation with sales has effectively given control of the sales cycle to the buyer. For CMOs not looking at how to leverage this kind of technology in a B2B environment, you probably will not be keeping your job for long. But all is not lost. Map out the Life of a Lead process from cold lead to close.
The ROI Guy
MAY 18, 2017
In today’s budget constrained and risk averse environment, not every project gets the funding or the resources it needs to succeed. For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3:
Martech
FEBRUARY 1, 2022
And as with any other single ad environment, it also creates the potential for a bidding war between competitors. It’s a big word for “getting in the way and disrupting” – disintermediation. These new ad tools and brand pages presumably put CPG brands in the driver’s seat, allowing them to speak more directly to customers.
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. We are living in an environment of Frugalnomics – challenged by a more empowered, skeptical and frugal buyer.
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