Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

JUNE 10, 2022

For example, if a company uses personal data for the purpose of direct marketing, for scientific research, or for the performance of a task in the public interest, individuals may object to the processing for those purposes. Is ZoomInfo GDPR compliant? How does ZoomInfo support its customers in being GDPR compliant?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

AUGUST 30, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. Please note that the above is for informational purposes only.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

MARCH 8, 2018

This includes, if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest. Question Nine: What does GDPR mean for ZoomInfo and Its customers? The right to object. Rights of automated decision making and profiling.

FAQ 186

FAQ Zoominfo Advertising Agencies Paid Search Agency 186

Zoominfo

AUGUST 16, 2019

The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon. ZoomInfo has no authority or ability to determine or advise anyone regarding how any law or regulation should or will be interpreted by any court or regulatory authority.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Zoominfo

SEPTEMBER 25, 2019

Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy. And remember: every campaign, whether it’s a success or a failure, teaches you valuable lessons that help you improve your marketing strategy.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

JULY 19, 2022

Austria Austria requires informed consent to send marketing emails to individuals. Opt-in consent is required for sending emails for the purposes of direct marketing, or when an email is sent to more than 50 recipients. An unsubscribe link is required for all outreach and marketing emails. Soft opt-ins are allowed.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 16, 2019

In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR. For more help with your marketing strategy, contact ZoomInfo today.

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. Featured Video: Seth Godin: When to Use Brand vs. Direct Marketing. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Check out ZoomInfo’s learning hub on building data-driven Sales Funnels. Outbound Prospecting. Interested in learning more?]

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

SEPTEMBER 25, 2019

6 Takeaways from These B2B Direct Mail Campaigns Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy. Don’t give up if a campaign falls short of your expectations. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

SmartBug Media

APRIL 9, 2020

Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy. According to ZoomInfo, 69 percent of businesses attribute their lead generation success to blogging—and 57 percent have acquired a customer from their blog.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

FEBRUARY 11, 2021

You may be doing marketing when you email clients, but that doesn’t mean you need to remind them you’re doing it. Email marketing Content marketing Digital marketing Account-based marketing (ABM) Direct marketing.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Zoominfo

OCTOBER 5, 2021

You may be doing marketing when you email clients, but that doesn’t mean you need to remind them you’re doing it. Email marketing Content marketing Digital marketing Account-based marketing (ABM ) Direct marketing Instead, provide actual content in your email that your readers will be interested in engaging with.

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Zoominfo

JULY 6, 2021

Outside sales teams also started to adapt the tools and technology of inside sales, which allowed for some automation of the process.

Lead Ranking 147

Lead Ranking Ideal Customer Profiles Salesforce.com Paid Search Agency 147

Zoominfo

MARCH 15, 2021

In addition to giving consent by opting in, marketers are permitted to process personal data where they have a “legitimate interest” in doing so that is not overridden by a person’s fundamental rights or interests. Learn how ZoomInfo adapts to data privacy regulations : The Long Road to Data Privacy Compliance.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Think about it: wouldn’t you be more likely to buy something if a good friend highly recommended it?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MAY 26, 2009

The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. ZoomInfo linked to my post in their newsletter to share that guidance with their subscribers.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40