Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Amplify new product or service announcements (carefully). Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

SEPTEMBER 22, 2009

Blog Kranzcom Twitter jonkranz. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan Kranz.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. (The I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Paul Gillin

FEBRUARY 7, 2011

The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service. I don’t know who counsels Groupon about public relations. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Ambal's Amusings

OCTOBER 12, 2009

Joe writes one of the most popular content marketing blogs in the world. Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Ambal's Amusings

SEPTEMBER 10, 2009

Blog Stories That Sell Twitter Casey_Hibbard. The average customer story of 2-3 pages should include at least 2-3 quotes that capture the customer's emotions and the impact of the product or service. Plus, you can use those quotes in other marketing materials. Blog Kranzcom Twitter jonkranz. Casey Hibbard. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

MLT Creative

DECEMBER 9, 2010

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Why not ask B2B marketing experts I trust to answer my question via tweet? Unite sales & marketing into one revenue generation machine. ardath421 Ardath Albee The next BIG idea to be executed well by B2B marketers is personas.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Twitter feeds spring up. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts? Be patient.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

MAY 2, 2013

It adds new services based on one client. The same is true for the agencies that create a rolling list of services -- everything from direct marketing to event activation to SEO. The publication is running The Agency 100 , an annual ranking of the fastest growing marketing companies in the U.S.,

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

ViewPoint

JUNE 15, 2016

Direct Marketing Agency. Lead Nurturing Services. Marketing Automation Management. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Public Relations. Investor Relations. Digital Agencies. Content Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Michelle Killebrew. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. “It is important for sales and marketing teams to be aware of each others needs and market needs” Cindy King's Bio. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. Blog Stories That Sell Twitter Casey_Hibbard. Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Twitter and Facebook are not strategies. The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149