PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. Article 6 of the GDPR establishes that you need a lawful basis in order to process personal data.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Ambal's Amusings

JULY 22, 2010

In order to accomplish the strategic objective, marketers need to determine what engages each audience they’re trying to influence. Given that B2B Marketing has become multi-faceted in the digital era, maintaining consistency of your branding and messaging across various marketing vehicles is critical.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

AUGUST 27, 2010

The IT decision maker may be trying to determine what he needs to know about converging data, voice and video over the IP network in order to better support remote worker collaboration. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

APRIL 29, 2010

In order to motivate this conversion, the prospect must decide that the content you’re promoting on the other side of the form is worth whatever you’re asking for in exchange. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) so that you can take this back to your team for your very own email marketing brainstorming session. Very light on copy but direct to the point and making good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. Higher needs include, in order, Love, Self Esteem and Self Actualization. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

The ROI Guy

MAY 4, 2006

for 2005 – this according to Forrester latest research. Addressing selling effectiveness needs to be a key discipline of sales leadership in order to overcome skeptical customers and lengthening sales cycles. How is IT spending changing for small and medium enterprises? Why are buyers getting harder to reach?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

ClearVoice

NOVEMBER 11, 2022

Forrester ). More than half of the businesses that invest in content marketing publish content on their channels daily. ( Like email content, SMS delivery is a direct marketing form. In the same period, SMS marketing facilitated 106 percent more orders. The Manifest ). Demand Metric ). Demand Metric ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

The Effective Marketer

JULY 5, 2009

It’s not how long you make it, is how you make it long ”. Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. How can he use that to show his customers, his loyal people who come in every Friday and order the same steak, the same cab sauv, look at the lobster tank and tap on it because they think it’s funny? We have high-end steakhouses.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Content Standard

OCTOBER 2, 2020

.” — Mike Moran “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” ” — Duane Forrester “SEO is like a resume, you polish it so you have your best foot forward.” ” — Don Tapscott and Anthony D. .”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117