Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. This removes any need to add metadata to assets.

Marketing AI 89

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 89

Sprout Social

NOVEMBER 11, 2021

What is the personal impact of a disjointed tech stack? A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Integrations vary per vendor and so does the quality.

Digital Asset Management 114

Digital Asset Management Social Media Work Management Marketing Management 114

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 89

Digital Asset Management Enterprise Management Work Management Marketing AI 89

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

ClickZ

AUGUST 20, 2020

As a marketer in these evaluations, my first go-tos are my partners in technical product and finance. In reflecting back on these evaluations, which were for a variety of digital marketing platforms including email, SMS, and social, my hindsight is that the involvement of my partners in creative is just as important.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Marketing AI 97

Marketing AI Digital Asset Management Enterprise Management Gartner 97

Hubspot

AUGUST 30, 2019

If your business was a person, your brand would be its personality. This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? Shall we dive in?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it. We needed to simplify and prioritize!

Digital Asset Management 117

Digital Asset Management Content Work Management Tagging 117

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 82

Marketing AI Research Digital Asset Management Enterprise Management 82

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Each campaign would require 200-300 digital assets.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. These are all great ways to generate what I like to call phase one assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Content4Demand

JULY 10, 2020

By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target. It’s based on some share of market that’s a portion of the total addressable market that you believe you can capture.

Account Based Marketing 66

Account Based Marketing ABM Tactics Digital Asset Management 66

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 82

Digital Asset Management Enterprise Management CMS Development Work Management 82

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. We’re excited to see how this release will enable us to create campaigns that are both highly personalized and extremely sophisticated.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. Collaboration: In a digital newsroom, editors and writers must communicate effectively.

CMS Development 115

CMS Development Industry CMS Paid Content Enterprise Management 115

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Hubspot

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools? Let’s dive in.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Automattic added an AI assistant for its WordPress.com content management system. has added a content generation feature to its social media management platform.

Marketing AI 73

Marketing AI Digital Asset Management Marketing Management Lead Ranking 73

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Investment: Free for a basic account, $5/mo for a personal account, and $10/month for a pro account. Agency Analytics. PromoRepublic.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Investment: Free for a basic account, $5/mo for a personal account, and $10/month for a pro account. Agency Analytics. PromoRepublic.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. How do you do this? By creating a robust SaaS SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

NetLine

NOVEMBER 30, 2023

Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? There are digital asset and content management tools on the market that can help.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Belkins

NOVEMBER 25, 2019

The success of account-based marketing and account-based sales development suggests that the future of sales is human-managed. Research and prospecting take a lot of time, especially when done by one person. They map your market. Do they have anti-malware software installed? Your solution might be a better one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Ideal Customer Profiles Tools 78

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience. 20 B2B Landing Page Examples in 2020.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59