Webbiquity

NOVEMBER 16, 2010

Tag them on social bookmarking sites. By listening first, then contributing helpful information based on what your prospects and key influencers are discussing , you’ll be seen as an asset to the community and a valued contributor, rather than just another vendor schlepping its goods. Retweet them. Contribute to the conversation.

Social Media 100

Social Media Media Digg PR 100

Buzz Marketing for Technology

MARCH 4, 2010

If Facebook can create this type of rich interaction with their Fan Pages and now their email systems – then why would you need an external email vendor? Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing. Did I forget to mention all of this is FREE! Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Webbiquity

JUNE 8, 2010

Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses. It offers more information on social media, where it fits, and ways to use it effectively in your online marketing strategy. To your Internet Marketing Success! Subscribe to the comments for this post?

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

FEBRUARY 14, 2010

As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Delicious : Share interests and articles through tagging and networking. Squidoo : Provide answers to questions about your industry and products/services.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

NOVEMBER 29, 2010

For example, if Wikipedia had a page about flabberglumping software, I’d expect the page to include a list of vendors like XYZ Company, with links to their sites. Tags: Random Anvil Media Attensa fundraising Jimmy Wales thought leadership Wikipedia Wikipedia cabal. Subscribe to the comments for this post? Share this on Facebook.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling. Subscribe to the comments for this post? Share this on Facebook.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

SEPTEMBER 21, 2010

A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunch. Not even close. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 9, 2010

However, close behind, vendors are the third-most sought source of information; blogs and Twitter are again the preferred platform, with wikis being the least popular. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons? Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

WebMarketCentral

NOVEMBER 13, 2007

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Buzz Marketing for Technology

JUNE 28, 2008

Technology Vendors. Digg this Post to del.icio.us Technology Vendors. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. This Month. November 2006. How about that Carl Kidd dive over the top to stop Montreal on the goal line and essentially clinch the Grey Cup for the BC Lions.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Webbiquity

MAY 30, 2010

The Vendor Client relationship – in real world situations by Erin Blaskie. Why Print isn’t going anywhere for a long, long time… by Junta42. Remarkably creative spoof commercial for “The UK’s best handheld for 40 years&# – the Sun newspaper. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Two to three leaders are likely to emerge within each segment of social media, such as tagging/bookmarking (e.g., del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. tags: Social media sites, Alexa rankings, Web 2.0

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Webbiquity

FEBRUARY 7, 2010

Best practice is to send them to landing page that explains why you are absolutely the best vendor on earth relative to the key term group they came from, and then give them a clear call to action (“contact us for more information;&# “download our white paper;&# etc.). Share this on del.icio.us. Post this on Diigo. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JULY 7, 2008

Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC. I know once I publish I will think of other items, but already this is too long.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

JULY 16, 2008

Marketing brochures they can get from the vendor. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

Talking to vendors, so what? Tags: socialmedia b2bmarketing longtailseo. . “In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? It doesn’t mean anything in a B2B setting. It translates to cost saving.&# All Rights Reserved.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. These can be stored outside of Treehouse so long as there’s a tag for Treehouse to call them. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Here's an update. social media integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. .&# technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

I got the answer and I have hooked up with enough specialist vendors to get the job completed. Those vendors are now in my network. This eventually got me to some sites that maintained directories of these vendors, but it was still a lengthy process from there to get to a short-list. and tagged with. I asked him.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. and tagged with. Our crowdsourcing tool provides companies with access to highly recommended vendors in their area. POPULAR TAGS. POPULAR TAGS. crowdsourcing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Digg this Slashdot Reddit. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Advice & Opinion. Research & Analysis. TECHNOLOGY. Infrastructure.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

OCTOBER 27, 2010

It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. In the end, it’s the same with social media value.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Tags: b2bmarketing. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In 237 posts from The Drama 2.0 All rights reserved. This material is for personal use only.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Digital B2B Marketing

MARCH 25, 2011

When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. For many B2B marketers, the data is more relevant than Facebook.

Linkedin 100

Linkedin Media B2B Digg 100