social 
Webbiquity
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
Webbiquity
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.
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Webbiquity
JUNE 15, 2010
At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But not in social media.
Webbiquity
MARCH 29, 2010
With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.
Webbiquity
JULY 21, 2010
Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Show them why they should come to you when they do. • If possible, emphasize events recipients can go to. They want to get out of the house or office anyway.
Webbiquity
DECEMBER 1, 2010
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
Webbiquity
MAY 4, 2010
Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc.
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