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2011 B2B Marketing Trends

Webbiquity

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo. Tweet This!

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Post on Google Buzz. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo. Share this on Mixx.

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Three Words That Should Never Be Used With Social Media

Webbiquity

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Post on Google Buzz. Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz.

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Seven Ways to Use Social Media for Business

Webbiquity

promote events, meet up at trade shows). Post on Google Buzz. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Facilitate offline connections (e.g., Share this on Bebo.

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Social Media ROI vs. RONI

WebMarketCentral

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Much has been written about the weaknesses of last click attribution.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.