Webbiquity
DECEMBER 1, 2010
Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.
Webbiquity
JUNE 15, 2010
It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
DECEMBER 21, 2010
Traditionally, customer case studies, PR and analyst relations have filled this role. promote events, meet up at trade shows). Develop relationships with influencers. Third-party validation has always been more valuable than advertising or other types of self-promotion. Facilitate offline connections (e.g., Share this on Bebo.
Webbiquity
MAY 10, 2010
Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. Share this on del.icio.us.
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Use Twitter. Tweet This!
Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Yet physical events continued to gobble up an average of 20% of program spending.
WebMarketCentral
AUGUST 1, 2007
Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.
Expert insights. Personalized for you.
100 
Let's personalize your content