Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). I would love to know. Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

DECEMBER 1, 2010

The study also found that direct mail was judged as a low-effectiveness tactic. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. 85% of the time our brains are on autopilot. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 1, 2010

Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. Guilt may be a combination of enjoyment and fear. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Optinmonster

MAY 16, 2023

In fact, a study by Backlinko found that websites with a high number of backlinks tend to rank higher in search results. Involves keyword research and page optimization to align your website’s content with user search queries. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. Share this on Bebo. Subscribe to the comments for this post?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 17, 2010

Along the way, he explains why maverick marketing is becoming essential, citing research from Yankelovich that 60% of adults say they feel overwhelmed by commercial messages, are interested in skipping or blocking ads, and feel the volume of marketing is “out of control.&#

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 28, 2010

That’s what researchers wanted to find out. In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

FEBRUARY 13, 2010

They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 23, 2010

Noting that blogs grow by having their content shared, Glen Allsopp studies “the most linked-to blog posts on four of the most popular blogs in the world and analyse(s) what made them so popular.&# The Most Important Blogging Analysis Ever by ViperChill. A few mistakes that beginning bloggers should be aware of by Blog Design Studio.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Trail of Breadcrumbs by PR-Squared. ** 5 stars. Share this on Bebo. Subscribe to the comments for this post?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Comments Digg This. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JULY 28, 2010

Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. They will, because they will put you there.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

OCTOBER 5, 2017

The Process: Research takes longer without any prior history with a contact. The Process: Research process is shorter as we already have their contact information and interaction history. hours of cold calling to get ONE qualified appointment, according to a Baylor University study. Step 1: Research. Step 2: Prioritize.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

NOVEMBER 3, 2009

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Use a keyword research tool to help identify which terms to use. Be as specific as possible, and link to case studies to support specific claims. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Be a resource.&# Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Did some good research about click bank and will look more into #77, very interesting. Reply Eduard Burt, D.C.,

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

SEO 20

SEO Best Practices Adwords Copywriting 20