Webbiquity

APRIL 26, 2010

How effective is demand generation software? Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. What strategies and tactics should you employ to maximize business results online? How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Tags: Business Blogging blog subjects blog topics blogs vs. websites corporate blogs Google Caffeine.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 9, 2010

In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets. Tags: Social Media Marketing 2010 Social Media Marketing Benchmark Report business blogs increase website traffic MarketingSherpa microblogging social media strategy Twitter. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Biznology

DECEMBER 4, 2012

Well, Drupal is Open Source Software and, as a such, there’s not only a lot of useful functionality built-in but also thousands of modules and plug-ins that easily and readily extend the functionality of my site out the wazoo. What do I mean by this? and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. facilities management software) and branded searches (e.g. Acme Software Inc.). These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog. Marc Meyer. Dave Chaffey. Gretel Going. Matt McGee. Nikki Pilkington.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

WebMarketCentral

JUNE 26, 2007

social tagging-driven traffic contributed by each site (e.g. 5) Digg 6.5% Plain interface and separating tags with spaces rather than commas is a minor annoyance. social tagging sites. BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 13, 2007

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. Marketing Manager - Marketing Director - B2B Marketing -Software Job Description:Marketing Manager - Marketing Director - B2B Marketing -Software. Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Tags: b2bmarketing longtailseo. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Tell us about what you do and how you got into B2B marketing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Webbiquity

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

Social Media 100

Social Media ROI Media Emarketing 100

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg). Tags: Blogging for Business.

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

MARCH 3, 2008

Zamzar offers a free online service to convert files with no need to download software. A free trial of the software is available here. Nabbit Ever hear a song on the radio and wish you could "tag" it to learn more about the artist or possibly even download the song later?

Tools 20

Tools Best Practices Web 2.0 Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Take screen shots to place in your post using Software like Snagit to highlight points. In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Break up large blocks of text with iconic and interesting images 25. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

MAY 18, 2007

enterprise software suites, hosted software services, outsourced business services and commercial insurance), more sophisticated tactics are called for. social tagging site, sort of company-sponsored version of Digg. tags: Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

Get yourself off mailing lists, use assistants to filter your messages, and use e-mail filtering software. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Comments (You may use HTML tags for style). Six Facets of the Future of PR. Filter aggressively. View blog reactions | Comments (5). TrackBacks (2).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It also adds a “Tag this&# button to the top of your browser, which allows you to bookmark websites while you’re browsing the Web. To view bookmarks tagged with a specific keyword, type in: [link]. To view bookmarks tagged with two or more keywords, type in: [link]. Bundle Your Tags. tags in a tag cloud.

Bundling 100

Bundling RSS Work Management Tagging 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 19, 2010

The site covers a broad array of products and services from accounting software to web conferencing services, and was among the first b2b sites to introduce social review elements similar to Angie’s List or Yelp on the consumer side. This works well for commodity-type procurement (e.g. Despite the challenges of online b2b commerce (e.g.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

AUGUST 2, 2010

Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360. social media, PR, advertising) that support that activity. Tags: Marketing Research Social Media Marketing Ann Handley B.L. Take advantage of the medium using pictures and other media. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Marketo (37).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Use Digg, StumbleUpon, Del.icio.us Don’t digg/stumble/link every single post. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts.

Social Media 100

Social Media Tactics Personalization Brand Identity 100