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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100
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2011 B2B Marketing Trends

Webbiquity

Generating PRbuzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz.

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Three Overlooked Ways to Improve SEO Results

Webbiquity

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. Post on Google Buzz. Share this on Bebo.

SEO 100
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B2B Blogging Trends for 2011

Webbiquity

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Aggregage 100
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An Open Letter to Jimmy Wales

Webbiquity

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. For example, if Wikipedia had a page about flabberglumping software, I’d expect the page to include a list of vendors like XYZ Company, with links to their sites. Post on Google Buzz.

Wikipedia 100
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Three Words That Should Never Be Used With Social Media

Webbiquity

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

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Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Post on Google Buzz. Though blogs may also have calls to action, these tend to be more subtle.