Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Other than selling to your existing customer base which is always the shortest time to cash sale that you can find in any B2B organization – I see not trouble envisioning that your community is the 2nd best place to find and create a sale. Its just up to you to get them the right offer in order to get them to buy! Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

MARCH 23, 2010

How can you optimize your organization’s use of Twitter? 105 Twitter Applications for PR Professionals by Everything PR. There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Dan Zarrella.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. a North American consulting organization focused on improving sales management functions within growing and transitional organizations. Beyond Crossed Signals. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

JANUARY 18, 2010

Branding is next extended to the organization’s website and communicated to the media and other key influencers through PR and social media marketing, then to prospects through advertising and promotional activities. Messages must be consistent imbued into the company’s culture. Brad Shorr. My Marketing Book of the Year.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Traditionally, customer case studies, PR and analyst relations have filled this role. Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. Again, you can purchase the full report or download the free executive summary of this social media benchmarking report from MarketingSherpa here.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

APRIL 10, 2017

Organize content into collections, search within your feeds, and share selected posts to major social networks. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Six Facets of the Future of PR. initiatives in the organization? d love to hear how other people do it. For now, Iâ??ll ll develop my own approaches and share them as I go. View blog reactions | Comments (1). TrackBacks (0). Share on Facebook. 0 TrackBacks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. This helps organizations maintain consistency in messaging to their communities. Longtime Facebook PR Exec Leaving the. 3 Tips for Maximizing Engagement With.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. ieclectic said: For all my professional life Ive struggled with information; keeping it organized, keeping on top of multiple industries for multiple clients, keeping fresh. Six Facets of the Future of PR. initiatives in the organization? TrackBacks (2).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

WebMarketCentral

MARCH 2, 2009

His deck actually covers the organic search marketinging basics—keywords, content and links. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. That works sometimes.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

AUGUST 17, 2009

Among his findings: organic search is the source of both the highest volume and best quality of traffic. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Social traffic (e.g. There's lots more red meat for web analytics data junkies as well.

SEO 20

SEO Best Practices Adwords Copywriting 20

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] The tactics that follow will then become obvious. Develop a Social Media Strategy in 7 Steps [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

MAY 18, 2007

social tagging site, sort of company-sponsored version of Digg. Finally, there is the old-fashioned way: build a solid product, back it up with excellent service, maintain relationships , reward your best customers with direct access to key product development people within your organization -- and then ask for referrals. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Biznology

AUGUST 20, 2013

What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Webbiquity

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Range of coverage. Many include at least the most popular blogs as well.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Coordinate efforts. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40