Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

MARCH 23, 2010

How can you optimize your organization’s use of Twitter? Visualizing Twitter Statistics x100 by Digital Buzz Blog. 105 Twitter Applications for PR Professionals by Everything PR. There’s no doubt that Twitter is a phenomenon. What are the best ways to search on this platform? How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Other than selling to your existing customer base which is always the shortest time to cash sale that you can find in any B2B organization – I see not trouble envisioning that your community is the 2nd best place to find and create a sale. Its just up to you to get them the right offer in order to get them to buy! Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] The tactics that follow will then become obvious. Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Six Facets of the Future of PR. initiatives in the organization? d love to hear how other people do it. For now, Iâ??ll ll develop my own approaches and share them as I go. View blog reactions | Comments (1). TrackBacks (0). Share on Facebook. 0 TrackBacks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. ieclectic said: For all my professional life Ive struggled with information; keeping it organized, keeping on top of multiple industries for multiple clients, keeping fresh. Six Facets of the Future of PR. initiatives in the organization? TrackBacks (2).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Flowtown is perfect for small and medium businesses ( see my review here ). Rapleaf is better for larger companies.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Remember, you need to write on topics that will generate organic links.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Post on Google Buzz. Coordinate efforts.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. link] 40+ Essential Social Business Resources | Organic Page One Search Engine Traffic [.] link] ???? ???? ??

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 19, 2010

The site got some nice coverage from TechCrunch earlier this year, which stated that buyers can “find, compare and select from a wide range of business applications, organized into categories by IT and business need and by industry. Post on Google Buzz. This works well for commodity-type procurement (e.g. Share this on Bebo.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. Does social media belong in PR or marketing divisions?

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Just like with any strategy that has high value, a lot of organizations will read this, think its a great idea, but ultimately, theyll fail to follow up with it. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? Judging Categories Previous winners How can we help you?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 26, 2011

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. Post on Google Buzz. People search for different reasons.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Post on Google Buzz.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. In large organizations, this can be hundreds or thousands of employees.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Organic Search Still Reigns by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

If you look at open source organizations they are great at doing this because they can take the approach you speak of. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. link] B-Diggs Amen brother! link] B-Diggs Amen brother!

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160