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DECEMBER 6, 2010 How PR and Social Media Can Work Together
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Social media and PR can both be used to influence journalists and other influencers online. Digg this! Since many (most?)
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SEPTEMBER 1, 2010 Best Social PR Guides and Tips of 2010 (So Far)
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.
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SEPTEMBER 25, 2008 Blogger Outreach for PR - Worst Practices
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you.
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JANUARY 12, 2011 Best Social PR Guides, Tips and Tools of 2010
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? free online PR tactics that deliver by iMedia Connection. Social Media Press Releases and Blogger Outreach. Digg this! How can you amplify and extend new releases through social media?
| | WRITING ON THE WEB
JULY 27, 2010 Content Marketing Results: 18 Ways to NOT Get Blog Traffic
What do you need to know about about the way people read online to make your content marketing efforts pay off? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Digg this!
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MARCH 22, 2010 How to Get Coverage in Blogs – Really
Such posts often take the form of “do’s and “don’ts for successful blogger outreach. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. The vast majority of bloggers write part-time, and there simply aren’t enough hours in the day to even respond to each pitch, much less write about each. Consequently, as the volume of outreach has risen, the hit rate has declined. Digg this!
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IT'S ALL ABOUT REVENUE 5 Social Media Savvy Nonprofits
| THURSDAY, APRIL 28, 2011
And my favorite feature: The museum had its staff fan out to the surrounding neighborhood and write
up reviews of local bars, cafes and restaurants. million views of all its videos, StoryCorps has capitalized on the surging popularity of online
video to extend the life of its content and reach new audiences. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here and here. Twitter. They crave engagement. Facebook. Geosocial. MORE >>
WEBBIQUITY Content Aggregation: The Future of (B2B and Consumer) Media?
| TUESDAY, SEPTEMBER 21, 2010
David Koretz offered one vision recently on MediaPost, writing
: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Online
content aggregation is as old as the Internet itself, beginning with AOL. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online
“newspapers based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Digg
this! Paper.li Share this on Bebo. MORE >>
WEBBIQUITY 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
| TUESDAY, OCTOBER 5, 2010
New Data on Twitter Usage Can Strengthen Your Twitter Outreach
by Search Engine Guide. In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online
, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.. Digg
this! 51% of active Twitter users follow companies, brands or products on social networks. How you can use it most effectively? Crabs. MORE >>
BIZNOLOGY Upgrade your lame agency website into your social media brand HQ
| TUESDAY, DECEMBER 4, 2012
Well, in a practical sense, your online
home is your web site — maybe your blog; more philosophically, your home is your business and yourself. chose a database-backed web application instead of a flash-based or flat file site for several reasons, all of which had to do with making my online
brand identity work as hard for me as possible. This allows me to write
for Tumblr and other blogs and Twitter and have as much or as little of the content brought back into HQ, my business home site, and shoved into my own database for my own posterity. Image via CrunchBase. MORE >>
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write
about and some of their recent top posts. Writing
on the Web ( Ning Advertorial Business Blogging Online
Marketing Linkedin Landing Page ). Why Digital Media Outreach
Shouldn’t Be Ignored , April 28, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing
). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach
Product Channel Relationship ). Digg
this! MORE >>
- 7 Reasons Every Business Needs to be on Twitter WEBBIQUITY | WEDNESDAY, FEBRUARY 10, 2010
- Book Review: Social Media Marketing – An Hour a Day WEBBIQUITY | WEDNESDAY, JULY 28, 2010
- Marketing Edge MARKETING EDGE | FRIDAY, NOVEMBER 16, 2007
- Best of 2009: SEO Tips and Tactics, Part 2 WEBBIQUITY | TUESDAY, JANUARY 19, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Is Your Corporate Blog Boring? - Marketing Interactions MARKETING INTERACTIONS | SATURDAY, JULY 5, 2008
- Inactive Leads - Keep or Purge? - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, AUGUST 15, 2008
- Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion WEBMARKETCENTRAL | WEDNESDAY, AUGUST 1, 2007
- Using ALL the Tools of Social Media Optimization WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 10, 2008
- B2B Marketing Thought Leadership: Tom Pick MODERN B2B MARKETING | WEDNESDAY, AUGUST 27, 2008
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