How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Social media and PR can both be used to influence journalists and other influencers online. Digg this! Since many (most?)
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? free online PR tactics that deliver by iMedia Connection. Social Media Press Releases and Blogger Outreach. Digg this! How can you amplify and extend new releases through social media?
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today. Digg this! Like what?
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you.
My social media marketing posts from 2011
SEPTEMBER 10, 2013
have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Guess what: lots of writing. Good for you. Mark my words. Still ugly?
Content Aggregation: The Future of (B2B and Consumer) Media?
SEPTEMBER 21, 2010
David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Online content aggregation is as old as the Internet itself, beginning with AOL. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Digg this! Publishers want eyeballs.
How to Get Coverage in Blogs – Really
MARCH 22, 2010
Such posts often take the form of “do’s and “don’ts for successful blogger outreach. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. The vast majority of bloggers write part-time, and there simply aren’t enough hours in the day to even respond to each pitch, much less write about each. Consequently, as the volume of outreach has risen, the hit rate has declined. Digg this!
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. So, I can write my copy with abandon and without having to worry about linking text or whether those links will go dead or change over time.
26 Ways to Promote Your Blog Post
NOVEMBER 17, 2014
Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. To give you an idea how far some marketers go to promote their content, consider that at least one major Internet marketing guru admonishes his followers to put four or five times as much work into promoting a post as they did into writing it.
Content Marketing Results: 18 Ways to NOT Get Blog Traffic
Writing on the Web
JULY 27, 2010
What do you need to know about about the way people read online to make your content marketing efforts pay off? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Digg this! question.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile. Digg this! 51% of active Twitter users follow companies, brands or products on social networks. And much more. Crabs.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Digg this! June 7, 2010.
7 Reasons Every Business Needs to be on Twitter
FEBRUARY 10, 2010
not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. It’s less formal, more “social and usually more effective than “cold outreach. Digg this! This post was originally published on the WebMarketCentral blog in January 2010. To Become a Resource.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Is Your Online Marketing Strategy All Tweet and No Meat? Noting some statistics on the explosive growth of online video, David L. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Gavin O’Malley writes that Scout Labs offers “ a more economical consumer sentiment-tracking service for agencies and marketers than Nielsen BuzzMetrics or TNS Cymfony. Digg this!
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tacticâ€”and again, it costs nothing other than the PR legwork. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us Build links from relevant technology forums.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. So, here are some tips for using different types of social media sites for SMO.
Book Review: Social Media Marketing – An Hour a Day
JULY 28, 2010
Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. He writes that participating in social media is essential for building trust with customers, then insists on developing robust ROI calculations for any social activity; which is it? Digg this!
Best of 2009: SEO Tips and Tactics, Part 2
JANUARY 19, 2010
Jonathan Hochman writes that “Flash gets a bad rap for optimization, and explains in detail how to SEO a Flash website. Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites. Tad Chef offers up an outstanding list of SEO tactics and techniques for website design, anlaytics, content creation, link acquisition, social media outreach and more. Digg this! Tweet This!
NOVEMBER 16, 2007
They’re in a space I’m passionate about and I wouldn’t be writing about their company per se. They don’t read print publications, and they grow up immune to ‘traditional’ online advertising. The *only* effective way to market to Gen Y is by ‘word of mouth’ – and in this case, ‘word of mouth’ is a clunky way of saying ‘word of text, video, SMS, digg, email, chat, myspace, facebook… essentially, social media.’ What about a person that works for a non-profit community outreach group?
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
There is a chapter that provides some unique content on using Q&A sites and wikis that is thrown in before the book concludes with chapters on social bookmarking, social news (think Digg), and photo/video/podcasting before the final and concluding chapter of the book. As someone who has hands-on experience with social media marketing functions such as blogger outreach and viral marketing, Tamar gives us a convincing read on the ins and outs of marketing on the social web. The New Community Rules: Marketing on the Social Web Summary. Tamar Weinberg Author Summary. Conclusion.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. From reading your blog, I see that you write a lot about marketing innovation. started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. "Here's my latest press release, please write about me" rarely works.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Reverse IP look up appears to be the new thing here. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. In fact, 88% said Web sites were important in helping them decide what to buy. Feel free to chime in if I did.