Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. A simple tool like Google Alerts would pick up most stray citations.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Even many writers of relatively small blogs are now overwhelmed with such pitches. Share this on del.icio.us. Tweet This!

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

DECEMBER 4, 2012

Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.

Blogger 20

Blogger Digg PR Tagging 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. Online Engagement and Blogger Outreach. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere.

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. Blog wasn’t built in a day. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Oh for heaven’s sake. Third rule is: Reach out!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

B2B Marketing Savvy

SEPTEMBER 17, 2009

Brocade •Twitter: Formal PR Account •YouTube: CEO videos w/r/t quarterly earnings •LinkedIn: Yes •Adaptec •Twitter: PR account; Support account •Facebook: Fan page; sponsored ads •YouTube: ~500 video posts found •LinkedIn: Yes. •Facebook: Fan page, Group opportunities •Twitter: Multiple accounts •LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 35% of traditional journalists also blog.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80