Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

SEPTEMBER 13, 2010

There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JUNE 23, 2010

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. Other people - For the male it’s every man for himself. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. 4 Time-Saving Tips for Social Media Marketing. I see a trend here.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Content Marketing to a Caveman’s Brain. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. It’s neuroscience in action. Blog this on Blogger.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 20, 2010

Book or signature product. Information products. Don’t let anybody tell you online income products are “passive.&#. She has a talented ability to create and sell popular information products, membership programs and telesummits. Multiple Pathways to Online Profits. High quality web site.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Online Persuasion: Creating Desire.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 11, 2010

And it has a much higher Q-Score than Ronald McDonald and the Energizer Bunny… Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

Your biases are reflected in everything you do, including your content marketing. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Content Marketing to a Caveman’s Brain. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. It saves me time and energy. Membership in a program, paid or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. 4 Time-Saving Tips for Social Media Marketing. Online Reputation?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Positive , relief from a problem, benefits, imagine a better future.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Online Persuasion: Seeing Through the Eyes of Your Customers. Get them emotionally engaged. Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

AUGUST 5, 2010

Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing? You can’t do that unless you can see through their eyes. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Know your target audience. Blog this on Blogger. Share this on del.icio.us.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

AUGUST 26, 2010

How can you use the status trigger to persuade people to use your services or products? Smart marketing or manipulative? The Brain Science of Online Persuasion. 4 Time-Saving Tips for Social Media Marketing. 3 Biggest Challenges for Online Content Marketing? What’s in it for them? Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JUNE 17, 2010

I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. 12 Steps to Write Your Online Sales Copy. Frustrating?

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

OCTOBER 21, 2010

The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing. 8 out of 10 new product launches fail. Neuroscientists Discover “WIIFM&# Center in Brain… Emotional Attention + Memory = Content Marketing. Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. Human faces and eye contact.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 7, 2010

How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? Here are a few things to know about the brain, if you want to create quality content that markets your products and services: The brain is frustrated by: Tasks that take too long to resolve.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

DECEMBER 9, 2010

Make suggestions to other resources, including upselling to your products and services. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. How many other ways can you use this same content? Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

AUGUST 10, 2010

When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. This is how you stimulate desire for change.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

MAY 18, 2011

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. As a professional speaker, it was a natural marketing vehicle for Tom. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces. Even back then (2005?)

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. But what if you want to do it yourself? Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 9, 2011

“Visit our page to find out how we can help you create a more productive organization.&#. . “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. I struggled with my online marketing for years. What’s your story?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 9, 2010

This is where you write posts on your blog for money, maybe reviewing products or services. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger. , you can easily put ads in the RSS feed of your blog, so people who read your blog through RSS will see ads. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100