Webbiquity
MARCH 13, 2019
These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.
Writing on the Web
APRIL 4, 2011
I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?
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Webbiquity
JANUARY 30, 2010
The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. Despite the increasing ubiquity of newsletters, they can still be an effective marketing tool—if written from the perspective of the reader rather than the sponsor.
Webbiquity
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.
Webbiquity
FEBRUARY 2, 2011
That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It helps move a prospect along the buying cycle. . • It helps move a prospect along the buying cycle. Content Marketing Strategy and Tactics.
Webbiquity
FEBRUARY 10, 2010
To Interact with Prospects. Just as many of your customers are probably on Twitter, so are your prospects. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Gain Market Intelligence. To Become a Resource.
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