Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Linkedin. It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Digg Media 100

Writing on the Web

DECEMBER 9, 2010

For example: Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Share this on LinkedIn. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

AUGUST 18, 2010

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Share this on LinkedIn.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

MARCH 7, 2011

Write at least 300 words. Each post should have hyperlinks for every 120 words. Share this on LinkedIn. Link to an important keyword in the first paragraph if you can. Link to definitions on Wikipedia of the most important keywords whenever you can. Link to sources, other web pages, books, other experts as often as you can.

SEO 100

SEO Tips Digg Blogger 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Consultants asked questions, prospects shared needs, consultants proposed a solution, and off they went together to new engagement honeymoon bliss. • ‘Sales’ was a dirty word. Share this on LinkedIn. As the authors of the report note: In the old days….

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. You may find that you’ve been overfond of some words or that your sentence structure needs varying.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. In other words, you must earn the attention of people.&#. Share this on LinkedIn. I hope you’ll call me one day and hire me for my services.&#. Compelling. Entertaining. Surprising.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

MARCH 21, 2011

Share this on LinkedIn. How to Get Read Online: Broken feet, desserts, money and words. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Digg 100

Digg Blogger Opinions Buzz 100

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Share this on Linkedin. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Tweet This!

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Writing on the Web

JULY 14, 2010

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Share this on LinkedIn. Tell me what you think. Share this on Mixx.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 2, 2011

I used to keep a word doc listing them all, yikes! Share this on LinkedIn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. Impossible to keep the list updated or alphabetized. Check it out. Not an affiliate!).

Tools 100

Tools Digg Blogger Work Management 100

Webbiquity

JANUARY 7, 2011

By combining what we know about our customers and prospects and friends across multiple social outposts, we’ll end up with a centralized view of each of our connections,&# in the words of Jay Baer. Share this on LinkedIn. Download the report and join the discussion on Focus. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

MARCH 24, 2011

Wrote 300 words to accompany the post. Share this on LinkedIn. Reviewed the video clip, reshot it a 2nd time. Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. Created a title, wrote a description into All-in-One SEO pack. Hyperlinked keywords.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Linkedin. Tweet This! Share this on Facebook.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

AUGUST 18, 2010

Share this on Linkedin. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. I once heard that innovation happens when people get bored with a technology – perhaps we are at that point now in social. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 27, 2010

More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. Share this on Linkedin. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging. Tweet This!

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

DECEMBER 7, 2010

As a content marketing professional, you have words and visuals in your quiver of tools. Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned. Share this on LinkedIn. That’s what hot-buttons are… we feel as if someone has poked us. Make an emotional impact.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

MARCH 14, 2011

With the service with iMotionVideo , all you have to do is write a 100-word script and they do the rest. Share this on LinkedIn. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. That’s not all that hard. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Share this on Linkedin. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

NOVEMBER 10, 2010

A man says approximately 2,000 words a day, a woman 7,000. Share this on LinkedIn. Women vs Men: Twice as many words, or the same? This is one of the primary differences in male and female brains, there are others. Female brains have more developed language centers in the brain. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Instead, they could have edited out a few words to make it a little calmer, in my opinion. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on LinkedIn. What do you think?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

FEBRUARY 14, 2011

Stories of real people connect with readers in a way that data and words on a screen can’t. Share this on LinkedIn. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Blogger 100

Blogger Tips Digg Traffic 100

Webbiquity

JULY 21, 2010

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Share this on LinkedIn. . • You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JUNE 27, 2011

Nobody has time to read all those words anymore, especially not online. Share this on LinkedIn. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Post on Google Buzz.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

AUGUST 9, 2010

Use your words to carry information, ideas and build relationships with readers by speaking their language. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Share this on LinkedIn. Get to the bottom line quickly – but don’t leave out background details.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

APRIL 19, 2011

You can type 350 words of knowledge into your blog post in about 10 minutes or less. Share this on LinkedIn. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. Because it involves personal creativity. It’s one thing to write what you know. That’s the easy piece.

Tips 100

Tips Content Marketing Digg Content 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Automatically display each post’s word count? Share this on LinkedIn. 35+ Most Essential WordPress Tricks and Hacks by Artatm. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

SEPTEMBER 17, 2010

They can’t really “size you up&# with just words on a screen. Share this on LinkedIn. On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. People want to do business with people similar to themselves. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 6, 2010

For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. Share this on LinkedIn. I am an affiliate , I recommend it, and I love it. Blog this on Blogger. Subscribe to the comments for this post? Post on Google Buzz.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. Share this on LinkedIn. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers. There are universal drives and human motivators.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

The word community is often overused now that Social Media has come along. Share this on Linkedin. I think the element of Trust in B2B Marketing runs deeper and is more important than in B2C Marketing which makes it a really unique attribute when it comes to B2B Marketing since it is much more critical to the sale. Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

SEPTEMBER 1, 2010

Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. Of 24 common words for feelings, only 6 of them are positive. A psychologist identified 558 emotion words, and determined 68% of them were negative, versus 38% positive. Share this on LinkedIn.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Marketing Insider Group

APRIL 28, 2011

I try to stay within 300-700 words. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Whether they are numbered lists or bullet points. Watch your length. More than that and you risk putting your audience to sleep.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

JULY 12, 2011

In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Share this on LinkedIn. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. Share this on LinkedIn. The first is an attractive personality. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. Blog this on Blogger. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100