Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. WordPress Tips, Techniques and Hacks.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Tags: demand generation marketing automation social media automated dialog.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

NOVEMBER 16, 2010

Stay tuned for my Brain Shark recording of my presentation in the next week. Share this on LinkedIn. Tags: Brain Based Content Marketing Content Marketing In the News. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

JULY 21, 2010

Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Share this on LinkedIn. Email marketing service JangoMail came up with some tips you may find helpful. • Keep your messages breezy and brief. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JANUARY 25, 2010

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Share this on LinkedIn. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Share this on LinkedIn. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

JUNE 30, 2010

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Share this on LinkedIn. Organized thought. Social skills. Subscribe to the comments for this post? Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

AUGUST 16, 2010

Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. Share this on LinkedIn. If Your Blog Writing Stinks… Tags: About Blogs Attracting Clients Content Marketing On Writing Better blog content blog writing content marketing with blogs visual aids Writing for the Web writing on the web.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JULY 19, 2010

Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. Do you struggle with writing presentations? Share this on LinkedIn.

Process 100

Process Ning Digg Content 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Share this on LinkedIn.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Share this on LinkedIn. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Blog this on Blogger. Share this on del.icio.us.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Share this on LinkedIn. Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

OCTOBER 20, 2010

Knowing how the brain works will help you write better as well as help you with presentations to influence others. Share this on LinkedIn. Tags: Content Marketing On Writing Better Online Marketing Online Persuasion Writing Great Copy brain science content marketing with blogs neuromarketing persuasion Writing for the Web.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing blog content blog marketing blog writing business blogs content marketing with blogs Patsi Krakoff Writing for the Web. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

OCTOBER 18, 2010

Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. Share this on LinkedIn. It was riveting. New Rule: Size doesn’t matter, the content does.&#. Hey, it worked for him here. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Share this on LinkedIn. Here’s what I see as an important shift in online marketing tactics. Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Share this on Linkedin. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

AUGUST 5, 2010

On LinkedIn, you want to be all about business. Michelle Bowles provides some high-impact tactics to build traffic for a business blog, somewhat similar to the recommendations for successfully launching a new blog presented here a while back. Share this on LinkedIn. On Twitter, shine the spotlight on your blog. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Share this on LinkedIn. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

OCTOBER 13, 2010

A few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. Share this on LinkedIn. How implicit memory affects buying decisions was brought to light by the Pepsi-Coca Cola neuromarketing test done here. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JUNE 17, 2010

Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Share this on LinkedIn. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

B2B Marketing Savvy

JULY 27, 2009

LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Digg = Cocktail Party (What’s the latest topic, hottest new trends). In client presentations, the analogies can be a very effective way to align discussions, and serve as a starting point for new media policy and strategy conversations. .

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Digg = Cocktail Party (What’s the latest topic, hottest new trends). In client presentations, the analogies can be a very effective way to align discussions, and serve as a starting point for new media policy and strategy conversations. .

Social Media 40

Social Media Digg PR Media 40

Writing on the Web

OCTOBER 28, 2010

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. Share this on LinkedIn. Tags: Content Marketing On Writing Better Online Marketing Online Persuasion Attracting Clients blog content blog writing content marketing with blogs Writing for the Web.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

JULY 2, 2010

But I won’t because it’s unprofessional to just complain, rant or whine without presenting a clear “reason why&# these stories benefit you, the readers. Share this on LinkedIn. I’d also like to share about the consultant I hired who stood me up for 3 appointments. Add this link to Box.net. Email this via Gmail.

Personalization 100

Personalization Ning Business Digg 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Webbiquity

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on LinkedIn. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share this on Facebook.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Adobe Experience Cloud Blog

JULY 15, 2010

5. LinkedIn 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing. DO post events and create groups. Build a community.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

JULY 28, 2010

using branded social media platforms, and social media monitoring, wrapping it all up with preparing and presenting your social media plan. Share this on LinkedIn. From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Savvy

AUGUST 17, 2009

For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Tags: Marcom for B2B. is just the latest intrusion.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

WebMarketCentral

MARCH 10, 2009

8 LinkedIn 14 11,246,726 +137.4% 8 LinkedIn 14 11,246,726 +137.4% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 8 Presentations SlideShare 1,100 1,008,754 +250.0% These sites use the insidious "nofollow" tag, so they have no SEO value.

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. But to really drive serious traffic from these sites, you need to know how to play the game with "power users" and the community.

Social Media 20

Social Media Wiki Optimization Digg 20