Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Let me explain …. So where do we go from here?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg Buzz Content Lead Nurturing 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Well worth a read. Tweet This!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Related posts: Social Customer Support: AT&T is doing it Right! 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Branding 100

Branding Brand Identity Digg Multi-Channel 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

APRIL 8, 2010

Be thinking about issues you hear about socially, how you can get them acknowledged fast and get them fixed even faster. 3) You must be ready to respond – if you are going to listen to the social web you better be ready to respond. Some firms are seeing volumes in the 10s of thousands each week! Tweet This! Share this on Facebook.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Delicious : Share interests and articles through tagging and networking. Are you trying to reach a new target audience? Is it intuitive?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

JANUARY 25, 2010

The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Social media sharing is not like advertising—it spreads across your social network and their followers. Publications (online and offline) have traditionally sold advertising space.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Tweet This! Share this on Reddit.

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

NOVEMBER 23, 2010

Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media makes it easy to connect with new people who share your interests…anywhere on earth. Social media makes marketing more fun.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 14, 2011

That simplicity, however, can make social media dangerous for business. It can lead to well-intentioned but poorly executed rogue company Facebook pages. Oafish attempts to treat social networks like just another one-way promotional channel. Anyone can get on Twitter and follow Ashton or Oprah. Share this on Bebo.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

MAY 4, 2011

James Surowiecki: When social media became news : Most of us spend a pretty good part of the day using social media, whether it’s reading blogs or using social networking sites. Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense.

Social Media 100

Social Media Media Wikipedia Digg 100

Optinmonster

MAY 16, 2023

By actively addressing customer concerns and maintaining a positive reputation, you can establish trust and credibility with search engines and users, leading to higher search page rankings and increased brand recognition. Social Bookmarking Social bookmarking is one of the best ways to get visitors instantly.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Biznology

MARCH 23, 2012

The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Here’s the lineup from Google’s Social Data Hub. Google Groups. Read It Later.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use social bookmarking. Build links to your blog from every possible source. Submit your blog to AllTop.

RSS 100

RSS Digg Tagging Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 put aside the hype and talk about what problems the Enteprise 2.0 Save to del.icio.us. flick r.com.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. The most popular questions will drive the discussion at the June 11 debate.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Online visibility, lead generation and brand-building are all important. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks book (6).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

LeadSquared

MAY 2, 2013

When you set up your profile on this site, it becomes a means for you to get noticed, by the public/potential leads and investors alike. Here are 5 lead generation websites in India for local businesses. It enhances your business’ visibility on the web, social networking and investor connections.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

MLT Creative

MARCH 16, 2011

Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. There’s a greater opportunity that your photos and other artwork will show up in Google Images, leading visitors directly to your site.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. Digg this Post to del.icio.us Post to Slashdot.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100