Writing on the Web

NOVEMBER 11, 2010

Did you know that the Aflac duck has 13 times as many Facebook friends as the Geico gecko? The importance here is that you’ll need something that sets you and your services apart from all the others. Share this on Facebook. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Louise Baker ranks online degrees for Zen College Life. Share this on Facebook.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Share this on Facebook. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Share this on Facebook. Content Marketing to a Caveman’s Brain. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. It’s neuroscience in action.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Share this on Facebook. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 26, 2010

It’s not likely they go online looking for you, your business or your blog. And they do go to Facebook , Twitter , and LinkedIn. ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Share this on Facebook.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Share this on Facebook. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 24, 2010

loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. However, much of it seems to promote the services of their company. Share this on Facebook. Emotional Attention + Memory = Content Marketing. Well, of course it would. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 11, 2010

Your biases are reflected in everything you do, including your content marketing. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Share this on Facebook. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Share this on Facebook. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

AUGUST 12, 2010

Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. If you’re one of those smart professionals, then take a look at this page where I describe my blog and web writing services.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Share this on Facebook. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 17, 2010

One of the things I like about having a service do videos for me regularly is that it forces me to get one done monthly. Let me know how I can help you get better results from your online marketing efforts. Share this on Facebook. Here’s what he produced for me at his new company, iMotionVideo.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Share this on Facebook. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. If I can be of service to them in any way, I’ll extend a hand. (I I learn more about my client’s work and their content marketing needs. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 9, 2010

Make suggestions to other resources, including upselling to your products and services. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Share this on Facebook. How many other ways can you use this same content? Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

AUGUST 5, 2010

Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. Share this on Facebook. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing? You can’t do that unless you can see through their eyes.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page. The same could be true if your target audience hangs out on Facebook. Marketing you and your services is simply about educating your target audience about how you can solve their problems.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 7, 2011

Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. To learn more about his web writing services, please visit www.virtuosocontent.com. Click here: WritingontheWeb.com blogging services.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Share this on Facebook. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JANUARY 18, 2011

Share this on Facebook. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality? Blogging Services: Content Marketing for Coaches. . … so just don’t mess with me. Lean and mean as they come… Blog this on Blogger.

Personalization 100

Personalization Digg Blogger Buzz 100

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Share this on Facebook. Online Persuasion: Seeing Through the Eyes of Your Customers.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 26, 2010

How can you use the status trigger to persuade people to use your services or products? Smart marketing or manipulative? Share this on Facebook. The Brain Science of Online Persuasion. 4 Time-Saving Tips for Social Media Marketing. 3 Biggest Challenges for Online Content Marketing?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 12, 2011

Try a subscription service to ScribeSEO Tool. About the author: Christian Arno is the founder of Lingo24, providers of professional translation services and multilingual SEO. Share this on Facebook. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work?

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. But a few basic marketing tips apply if you want yours to be effective.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Share this on Facebook. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. The best rainmakers bring in new clients because they are no different when they sell their services than when they deliver their services. You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Hubspot

JULY 13, 2011

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Nurturing a Facebook presence that actually provides business benefits takes some work. Nothing makes for a bad Facebook Group or Page than stagnant content.

Facebook 28

Facebook Tips Planning Work Management 28

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. Share this on Facebook. There’s a reason it’s organized this way.

Content 100

Content Digg Custom Publishing Buzz 100