Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

The problem is hindsight bias is not a repeatable event in the future. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Solution 3 – Multi Seed Marketing – try lots of creative ideas – nobody can predict what will be popular – test to see what is working using real data.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. Conference.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Upcoming Event. For now, Iâ??ll TrackBacks (0).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.".

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? Find Events. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Member Blogs.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us The intranet becomes a leading competitive advantage.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Upcoming Event. View blog reactions | Comments (5).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. B2B Marketing Content: Lure or Lasso? Tweet This!

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? And then what is the timing? Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Related posts: Sincere Marketing – a podcast with Romi Mahajan We live in an age of skepticism about all forms.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. Expanding beyond software development (to say, event funding) is something that microPledge has also hinted at pursuing. crowdSPRING charges a 15% commission on all posted projects. Customer Support. Research & Development.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. This self-scrutiny is the result of a changing groupware market, which has caught the attention of major players in the operating systems and Internet industries, including Microsoft, Netscape and Oracle.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. Congratulations!

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Getting into the habit of reading other blogs leads to the habit of blogging. ¼r den Blog-Erfolg November 30, 2007 at 12:21 nachmittags | In Marketing, Organisatorisches, Schreiben | Tags: , Blog-Erfolg, Gewohnheiten Gestern habe ich meine erste Liste mit Kriterien f�¼r s first powerhouse post on Ittybiz to dominate Digg.

Rules 100

Rules Blogger Trigger Marketing Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. leading thinkers. Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100