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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. If your technology firm has grown by relying on word-of-mouth and capitalizing on whatever opportunities came your way, you may find yourself facing a bit of an identity crisis as you consider marketing plans to help you grow to the next level. Differentiators are not created equal.

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16 Benefits of Branding & Co-Branding

Hubspot

Your brand identity differentiates you from your competitors, especially in industries where it’s not easy to stand out because you offer similar products. Branding encourages word-of-mouth marketing. Having consistent branding makes customers loyal, which makes them more likely to practice word-of-mouth marketing.

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5 Ways to Build a Better Employer Brand

Zoominfo

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Storytelling adds a personal element that differentiates your employer brand from similar companies.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 78 percent of companies surveyed by Econsultancy and Adobe indicated that they planned to differentiate through customer experience in 2015.

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What is product-led growth?

Rev

Key advantages include customer satisfaction, reduced sales and marketing costs, faster user adoption, viral growth and network effects, data-enabled iteration, upsell and expansion opportunities, and differentiation from competitors in an already volatile market. PLG is about as close to a secret weapon as you can get.

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Email Marketing Trends and Stats

distribion

Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). Email A/B testing and engagement.

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