KoMarketing Associates

JUNE 16, 2015

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Here, it’s important to differentiate yourself by relying on pedigree statements that can really explain or pronounce the experience of distinction of your brand. Trade Shows Messaging. B2B E-commerce Promotions.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

NOVEMBER 19, 2013

In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. The objective of this post is to look at these factors in greater depth and identify why you might choose Google Remarketing (over a competitive vendor). A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

NOVEMBER 9, 2017

If you want to learn about this area as a marketer, there’s plenty of opportunity by looking at marketing automation platform vendors’ websites.”. This will drive efficiencies and increase productivity. How do you see content effectiveness measurement evolving/becoming more sophisticated over time? Is new marketing technology helping?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

Four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 1, 2016

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

MAY 27, 2020

When looking at search results, the other common issue is that you tend to see the same callouts all over the Google page, hence we broke down examples based on offerings so you can get inspired and differentiate your ad copy from the rest. 26 Examples of B2B Callouts for Products. High-Quality Products. Reputable Vendors.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

JANUARY 15, 2019

different information sources while shopping for products and solutions, but why? Buyers continue to do more independent research during the buying process , and that includes turning to resources that aren’t controlled by vendors. Buyers prioritize getting a complete picture of the product. I don’t want hyperbole.

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). What kind of content do customers want? Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120