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| | MANHATTAN MARKETING MAVEN
NOVEMBER 24, 2010 Typecasting Twitter
Ongoing broad public conversations on a national or lobal scale are the unique and differentiating aspect of Twitter and enable us to characterize a handful of unique uses for this channel. Other brands are offering sneak previews of new products and services, limited time and exclusive access to new stuff or priority access and pricing to Twitter savvy customers. It also encourages brands to find and incent the active talkers and sharers in service to brand awareness, preference and purchase intent Yet Twitter works like talk radio. Early Warning Radar.
| | WEBMARKETCENTRAL
JANUARY 2, 2008 B2B Vendor, Customer Perspectives Differ on "Affinity"
Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." So, how do you do that?
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