Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Vision Edge Marketing

NOVEMBER 1, 2022

A keep the lights on example is the company website. Customer-centric organizations are thinking about what the economic conditions are going to mean to their customers. Protecting share and retaining customers will require you to know which customers are loyal and valuable in terms of purchase frequency, cost to serve, referrals, etc.

Budget Programs 214

Budget Programs Terms and Conditions Work Management Marketing Management 214

Lake One

JULY 28, 2020

Here are some of our top tried and true must-have B2B marketing automation examples. Ensure your teams are aligned by outlining responsibilities, defining key terms like lead statuses and lifecycle stages and aligning your team goals. B2B Marketing Examples for Sales Collaboration and Internal Processes. Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Unbounce

DECEMBER 10, 2019

While this cycle can be effective in the short term, it’s just not sustainable. Evaluation-stage prospects are hungry for details, proof of results, examples, and info tailored to their experience. We’ve got you covered: How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Exo B2B

JANUARY 30, 2024

Today, AI presents itself as a new technological frontier, particularly in terms of transforming business practices. But also in terms of skills evolution, ethical concerns and repercussions on different industries. It conditions the industry’s supply of Internet-related products and services.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Marketing Craftmanship

MARCH 12, 2020

For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. Differentiates my firm from competitors in terms of marketing sophistication. Don’t pontificate.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Biznology

JULY 26, 2017

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization. The goal is a highly differentiated customer experience.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

DemandBase

JUNE 25, 2020

For a number of decades now, marketers–and buyers–have been conditioned to believe that what people really want is more choice. That’s because, according to Cognitive Load Theory, people can only process information into long-term memory or short-term memory, but not both. Example: Awareness Campaign.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Apologize openly.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Zoominfo

NOVEMBER 7, 2018

So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. If you’ve ever applied for a job you’ve likely seen these phrases—think terms like “fast-paced environment”, “self-starter”, “team player.” Discuss growth potential – with examples.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Hinge Marketing

JUNE 9, 2020

Clients are withholding payment or asking for new terms. In sports, to win, you have to stay in peak condition. You, as coach, need to continually monitor your marketing program and take tired resources out of the game, assess their condition, make some changes, re-energize them, and get them back when they are ready.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Marketing Interactions

JANUARY 9, 2022

Examples of sums of knowledge can include: Category creation or support/expansion – along with your place within it. Differentiate & Strengthen Your Brand. At the pace of change with technology and the fluctuating world conditions (pandemics, politics, climate, economic, etc.) It’s mind boggling.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Launch Marketing

JANUARY 13, 2021

For example, Porter’s 5 Forces can be used to understand your organization’s place in your industry and highlights threats of new entries and substitutions as well as the powers of both suppliers and buyers. Do market conditions and data affirm that the strategy you employ today is sound or is a shift warranted?

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Ideal Customer Profiles Buyer Personas 71

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

So much so that one differentiator between trusted providers and untrusted ones is whether or not they provide services that address the whole person. Delivering whole-person care sets the stage not only for better health outcomes but long-term patient relationships and, most importantly, more trust in the medical system.

Personalization 52

Personalization Work Management Terms and Conditions Profiling 52

Zoominfo

NOVEMBER 7, 2018

So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. If you’ve ever applied for a job you’ve likely seen these phrases—think terms like “fast-paced environment”, “self-starter”, “team player.” So what’s a recruiter to do? Fun events?

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Litmus

AUGUST 22, 2023

Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts. So the font rendered will be Verdana.

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Porch Group Media

JULY 29, 2019

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). A lack of differentiation (54%). An inability to target a specific segment (53%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Zoominfo

MARCH 21, 2022

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). For example, in the aerospace and defense sector, SpaceX had employee attrition rates of more than 21%, compared to 6.2% at Boeing.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Salesforce Marketing Cloud

FEBRUARY 2, 2023

Where did the term “Fourth Industrial Revolution” come from? ” He continued: “In the future, technological innovation will also lead to a supply-side miracle, with long-term gains in efficiency and productivity. While the Fourth Industrial Revolution (sometimes called the 4IR or Industry 4.0)

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Optinmonster

MAY 18, 2022

In the example below, you can see that the campaign is showing a specific location. This is how search engines know to prioritize results nearest you even if you don’t include your location in the search term. We’ll discuss some general strategies and then look at specific examples for online and local businesses.

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

Hinge Marketing

OCTOBER 19, 2017

While the term “brand design” is commonly associated only with creating a brand’s visual components (its “brand identity”), that definition is incomplete. These findings are almost always eye-opening, and they provide the crucial ingredients for a powerful differentiation strategy. Here are a few examples: Tradeshow display.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

Launch Marketing

DECEMBER 5, 2018

Questions you should answer include: Are you focused on being a low-cost provider to attract customers or on value-added differentiation that customers are willing to pay a premium for? Do market conditions and data affirm that the strategy you employ today is sound or is a shift warranted?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing & Strategy Marketing Strategy Buyer Personas 62

Unbounce

JULY 7, 2021

It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. A fun yet poignant example comes from chess. It’s about rethinking what we were taught about personalization in terms of relevance.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Attendify

JUNE 13, 2019

Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. But where to start?

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

markempa

JUNE 17, 2012

In the technology industry, for example, “no decisions” have jumped from 17% in 2006 to a whopping 26% today. Here, customers can click to find more information, whether it’s pricing, research, terms and conditions, or competitive analyses. How you sell is how you’ll differentiate yourself,” Dickie notes.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Hinge Marketing

AUGUST 31, 2017

Just think about it — who would you rather treat you for a critical medical condition — a general practitioner or a specialist? Some litigators will demonstrate their specialized service in terms of courts. For example, some specialize in representing their clients before the U.S. Would you pay more for that specialist?

Practices 51

Practices Terms and Conditions Case Studies Differentiation 51

Delivra

APRIL 15, 2019

As a result, your email marketing campaigns may help your business accomplish its immediate and long-term goals. Define Your Email Triggers — Establish email triggers; for example, if a customer creates an online account, you can automatically send him or her a confirmation email. Why Are Email Marketing Best Practices Important?

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Hinge Marketing

AUGUST 3, 2017

Let me begin by explaining what I mean by the term “brand research.” Taking your firm through a differentiation and positioning exercise will give you a whole new way of talking about and selling your services. For example, you might specialize in a particular area of strength. But it is more than a benchmarking tool.

Research 48

Research Brand Identity Branding Terms and Conditions 48

Inbox Insight

JANUARY 15, 2019

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. Is it enough to sustain your business long term? Micro-Environmental Stakeholders.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Integrated B2B

SEPTEMBER 2, 2016

They believe these activities will deliver return in the long term – and this is what marketing’s performance will be judged on. For example, one CEO believed his marketing-driven e-commerce strategy would bring a return on investment in less than three years.

Planning 56

Planning Allocation Terms and Conditions CMO 56

FunnelEnvy

JANUARY 19, 2018

Unfortunately, they were not able to find any evidence that these experiments had generated long-term pipeline or revenue impact. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

The Lead Agency

AUGUST 20, 2020

This was a clear differentiator that separated B2B from B2C marketing. Research has found that 24% of consumers will increase long-term use of digital channels due to COVID-19. The term ‘omnichannel marketing’ has been a marketing buzzword for a few years now. We don’t know exactly how long COVID-19 will be around.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. That’s a significant difference.

Differentiation 134

Differentiation Brand Identity Branding Tips 134

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. What I’ve found is that most of us have conditioned our brains and have formed habits that preclude us from success. Most of us have conditioned our brains & formed habits that preclude us from success, says @JoePulizzi.

Planning 99

Planning Paid Search Agency Advertising Agencies Terms and Conditions 99

Circle Studio

SEPTEMBER 14, 2017

While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. And consumers are now in control and have become conditioned to ignore traditional, interruption-based marketing messages.

Paid Search Agency 68

Paid Search Agency Brand Identity Branding Companies 68