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10 advanced social media copywriting best practices

Sprout Social

What works for a hamburger juggernaut will most likely fall flat for a government agency. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand. For example, take an article that resonates with your audience and break it down in several different social posts.

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Making waves: Unexpected industries innovating on social

Sprout Social

Translate your brand differentiators into one-of-a-kind imagery for a lasting effect. Classifying a social strategy for government agencies People don’t exactly associate excitement with the government. Others have more niche audiences, like the Department of Natural Resources. Can you guess which bird isn’t a bald eagle?

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

And if you put a content-centric spin on it and get your content marketing team involved, it can help immensely with content planning and resource management. For example, let’s say that you recognize (through a SWOT analysis) that your team is very strong with writing, but has a weakness when it comes to video production.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. Virtual reality (VR) and augmented reality (AR) What’s the difference?

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Within that mother-of-all-networks, the Internet contains millions of other networks, from social media juggernauts, such as Facebook, Twitter, and WeChat, to private collaborative networks inside organizations, using tools such as Slack and Microsoft Teams. Permissions — software-enforced governance of what distributed teams can do.

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Examining the Socially Responsible Social Campaign

ClearVoice

Social Media Component: Airbnb is a social native company, but this particular program operates mainly through Facebook group networks and targeted promotion in areas that have been struck by natural disaster. Jose Andres. The Initiative: World Central Kitchen. It also familiarized a few million more potential customers with the chef.

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Why B2B Content Marketing Has Changed Forever

Inbox Insight

Companies can build relationships on a brand level while still retaining the personal touch; they can nurture trust and loyalty, differentiate themselves in a noisy marketplace, and gather invaluable insights to inform strategy at a business level. You’ll be on the way to creating an advocate.