Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 56

Marketing AI Allocation Work Management Lead Scoring 56

Marketri

JANUARY 29, 2024

Younger, digital natives are moving into the decision-maker’s seat for B2B purchases, fueling most of the buying process to happen digitally. While they don’t appreciate it when companies force a sales conversation too soon, B2B buyers DO want a more social, entertaining experience. Buckle up for the ride!

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Hubspot

AUGUST 23, 2023

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. Approaching AI as a copy-and-paste tool.

Outreach 48

Outreach Marketing AI Paid Search Agency Curation 48

Seismic

AUGUST 25, 2019

“Efficiency is doing things right; effectiveness is doing the right things.” ” – Peter Drucker, father of modern management theory. In short, effectiveness is the quality of the actions, while efficiency is the speed of the actions. If you can improve sales productivity, then why wouldn’t you?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. But experienced sales reps know that gatekeepers don't have to be a roadblock in your sales process.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Cold Calling 91

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Let’s get into it!

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Launch Marketing

JULY 6, 2022

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. What’s more, your database gets enriched regularly to keep data decay at bay.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Outreach

FEBRUARY 21, 2022

Managing a successful sales team requires a thoughtful, strategic approach: One that’s built upon a foundation of rep engagement, a collaborative culture, and achievable goals. Inefficient workflows, limited transparency, and inadequate tools all threaten a manager’s ability to leverage a strong strategy.

Work Management 52

Work Management CMS Development Transparency Budget Programs 52

Mereo

MARCH 8, 2023

Leading sales organizations know to adapt to present realities. Market leaders are embracing a transition from growth at all costs to efficient growth. And the current market environment presents opportunities to adjust both revenue strategies and tactics, across marketing to sales to customer success, for sustainable outcomes.

Efficiency 41

Efficiency Practices Urgency Marketing Ideal Customer Profiles 41

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. The smart ones will answer by adding, “Securing the sales pipeline to hit the target after that.”. What Exactly Is a Sales Pipeline? The Stages of Sales Pipeline. What’s the Importance of a Sales Pipeline?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Rev

JULY 26, 2023

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. What can we make more efficient? When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. Yet we still have very similar lead goals.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

FEBRUARY 26, 2024

Understanding your competitors’ strategies can help you identify opportunities for differentiation. If your product is priced too high compared to competitors or if customers perceive it as overpriced, it may impact sales and profitability. Could our pricing strategy be a barrier to sales? Get MarTech! In your inbox.

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Heinz Marketing

JUNE 24, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Sales Tips To Thrive — Not Just Survive — In an Economic Downturn By Brittany Schmid Don’t let shrinking budgets and reluctant buyers halt your sales momentum.

Marketing AI 92

Marketing AI Sales Cycle B2B Sales B2B Marketing 92

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Regardless of various approaches taken by companies to address this issue, the lack of alignment and collaboration between Marketing and Sales persists. Go-to-market strategy, process, and planning.

Work Management 181

Work Management Tools Marketing Management Planning 181

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. New competitors.

Advertisements 108

Advertisements Advertising Allocation Planning 108

Only B2B

MARCH 20, 2024

But how do you identify leads ready to be handed off to your sales team? Optimizing your funnel based on this difference maximizes your ROI. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. MQLs require further nurturing and education before they become sales-qualified leads.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Hubspot

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. Drop the 18 tactics below. 18 Outdated Sales Tactics to Kick to the Curb in 2018.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Hubspot

JUNE 18, 2019

You might sell a product that genuinely makes conducting business easier, but this doesn't grant you a simple sales process. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be. Make this process easier for them by being transparent, genuine, and straightforward.

Process 85

Process Work Management Marketing Management Marketing & Strategy 85

Heinz Marketing

MAY 21, 2018

Recruiting and hiring the right sales representatives can make or break your company. [link]. Your sales reps will work with prospects to discover their needs, create customized solutions, drive profitable relationships, and bring in measurable results. . Here are 6 tips to hire the best sales reps for your business: 1.

Tips 48

Tips Work Management Best Practices Marketing Management 48

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes. This directly translates to customer value and satisfaction.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Televerde

AUGUST 10, 2021

Whether you’re a small startup or large corporation, odds are your company focuses quite a bit on sales metrics. Sales velocity is one of the best ways to truly understand the effectiveness of your marketing and sales efforts as well as the overall health of your company. What is Sales Velocity? Assess Your Sales Process.

Sales Management 52

Sales Management Top of Funnel Lead Qualification Tips 52

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Martech

MARCH 12, 2024

The most effective and efficient way is account-based marketing or ABM. Understanding ABM ABM is a targeted, personalized and measurable process focusing on a specific set of high-value customers-to-be by creating and immersing them in a personalized customer experience. It requires resources and it delivers payback.

Ideal Customer Profiles 95

Ideal Customer Profiles Account Based Marketing ABM SME 95

Hubspot

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. So here's a breakdown of sales tech that can deliver quantifiable results for sales teams in 2022.

Top of Funnel 58

Top of Funnel Lead Ranking Work Management Lead Scoring 58