Remove differences target work
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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Would your target audience sit still for a two-hour webinar? Probably not.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

However, it works wonders if you want to build a loyal audience and lure customers making it great for follower growth. We’ll talk below about how developing a solid content curation strategy will optimize your work and drive thought leadership. However, YouTube or LinkedIn users prefer slightly longer form content.

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17 Google Marketing Tools You Should Be Using

Hubspot

Host your website's videos on YouTube, the largest video community in the world. If you have yet to try it, here's how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below).

Google 78
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Your corporate website needs to become a trap

Biznology

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

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6 Best Marketing Podcasts You Should Follow! 

Outgrow

It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. Topics range from email marketing, content writing, as well as how to use your Youtube traffic effectively. . Do podcasts work for marketing? 6 Best Marketing Podcasts You Should Follow! Outgrow’s Marketer of the Month.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. A bonus R is "Remove".

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New Developments in B2B Loyalty Marketing

Biznology

Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers. For example: Data-driven segmentation and differentiated treatment.

Loyalty 80