B2B Marketing Traction

DECEMBER 16, 2014

Buyers have developed different expectations as consumers. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Yes they may have experienced a conservative buying experience in their B2B career.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

FEBRUARY 23, 2015

You can achieve many different objectives with an email newsletter. Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? Try some different options and watch the open and click-through rate. What do you want to accomplish with your eLetter?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. A new Twitter chat may start out as an opportunity for one person to share their knowledge, but the chats can change as they grow in popularity.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

MARCH 28, 2014

Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. And, every client is different. I thrive as a person who can explore new territories and learn new things, so this is ideal for me. I help businesses and organizations grow and change.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 7, 2010

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. I use different colors for milestones, and sometimes I use different colors for activities that fall in different departments, such as marketing and sales. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

For example, if you sell graphic design, explain how great design makes a difference on different media. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. If you are selling the how-to, then don’t give it away in the blog. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. Edit the video to include as many different employees as possible so viewers get a sense of the people at your company. Get creative and use props, go on location, have people play different parts in your production. Why are you different?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 22, 2013

Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently. When a micro manager is breathing down the neck of anyone, especially a creative person, it may cause more problems than it solves.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

MAY 24, 2012

Dissent – expressing differing views, questioning someone’s idea – actually increases creative output. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

OCTOBER 28, 2009

These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. You’ll get your audience’s attention with a headline that is interesting and different. The headline can convey what you do and/or what makes you different. The Grabber.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Using different font colors can make your text difficult to read, and it’s confusing. Use bold for entire sentences or phrases that you want to stand out.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? Then, set up different campaigns to fit the different needs. your prospects. Know your prospects. Understand the stages of your prospects’ buy cycle.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 20, 2016

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. The client was in a different space and, frankly, I was a little bit flattered that they liked what I had written. It is not OK to copy other marketer’s stuff. As I read one of the pages, some of the words jumped out at me.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100