B2B Digital Marketer

MARCH 18, 2021

So if you could give us a quick understanding and education on how your content is going to get shared with LinkedIn, because there’s also a difference between what I put as a post and an even what I do is in groups, right? That’s different. And maybe you can add some insight to that. And we survived because of it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inbound vs. Outbound Marketing. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Buffer

JULY 21, 2022

Some people might choose to make YouTube videos or start a podcast. In the process, everyday creators are building differentiated personal brands outside of a single employer. I like both, and I think they both have different purposes. Creating content about what you do and sharing it online can be a form of inbound marketing.

Newsletter 77

Newsletter Internet Marketing Peer-to-peer Social Media 77

Vidyard

FEBRUARY 18, 2021

Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Video can demonstrate different features and capabilities; it can also recap meetings and walk through sales proposals. How to Take Advantage of Video Trend #1.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. 73% of successful content marketers use case studies as their preferred form of media.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. 73% of successful content marketers use case studies as their preferred form of media.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

SmartBug Media

DECEMBER 2, 2019

Not only is your credit union different than traditional banks and financial institutions, but it’s also different than every other credit union out there. However, there is one commonality you share: a strategic marketing budget. Here are must-have marketing tools and tactics designed specifically for credit unions.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Vidyard

FEBRUARY 18, 2021

Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Video can demonstrate different features and capabilities; it can also recap meetings and walk through sales proposals. It’s one of the most flexible tools in your arsenal.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Convince & Convert

FEBRUARY 14, 2012

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Differentiation from competition. But Blogging Actually Works.

Lead Scoring 131

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 131

OutboundView

SEPTEMBER 20, 2018

As you are building a predictable pipeline strategy, you should be running hundreds of different tests to see which ideas are the most effective. Each requires different strategies to spark interest in your product or service; but most importantly, each requires a different messaging to initiate a discussion. Outbound Marketing.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Huptech Web

JANUARY 5, 2023

But with all the different digital marketing strategies , you might wonder if the content is still the king of the court. The short answer is: Yes, content is still an incredibly important part of any successful marketing strategy! It can be hard to differentiate yourself from your competition in a crowded digital landscape.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Content Standard

MARCH 26, 2018

Nonprofit marketing goals and objectives may be fundamentally different, but there are definitely shared marketing musts. I’ve seen these unexpected similarities in my own career working with both for-profit and nonprofit marketing teams. And in saturated markets, it could be one of your only differentiators.

B2B Marketing 67

B2B Marketing Planning Paid Search Agency Work Management 67

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. And after having conversations with marketers and business owners in the U.S., Your website.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? What’s the difference between a “like&# and a “share?&# Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. The content from one of his slides summarized nicely what it means to market engineering services. They are freely available to all site visitors.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Single Grain

NOVEMBER 16, 2023

Engaging on Social Media: SaaS enterprises can utilize content marketing across social media platforms to interact with their audience, disseminate updates, and actively participate in industry conversations. Repurposing content for different formats and platforms can extend its lifespan and reach, maximizing its impact.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Which topics resonate most?

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

APRIL 9, 2012

Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? Drives User Engagement. What does this mean?

Content 28

Content Social Networks Paid Search Agency User-Generated Content 28

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Bolster your overall marketing strategy and approach. But maybe she’s also browsing protein shake options at health food retailers and the latest HIIT workouts on YouTube. How will it play out?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

AUGUST 21, 2018

Video as a marketing tactic isn’t a new idea, but its effectiveness and popularity have definitely skyrocketed in the last year. In fact, YouTube is the second most popular social network behind Facebook. Their fleeting design isn’t the only differentiating factor. Permanent content is a little different. Video Content.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Hubspot

OCTOBER 9, 2012

“In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders -- researchers, strategists, creatives, media buyers, etc. 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

NOVEMBER 17, 2010

If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. Content takes care of branding too.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60