Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

You could go after retention, using marketing techniques to create repeat customers; SEO , optimizing your web content to boost inbound traffic from search engines; or advertising , eliminating channels with poor performance and pouring more money into effective media. The post Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

APRIL 13, 2018

Strategically developing these features is vital to reaching and connecting with your audience. Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so. Can differ across social media channels and situations. Question 5: Why are we on social media?

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics aren’t a silver bullet, though.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

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Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. Tip 2: Respond to customer needs.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. The payoff? We all need some of that.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Simplicity is key.

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Digital Asset Management Social Media Work Management Marketing Management 121

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. And boy did the events deliver!

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. STEP 1: Dive Into Your Data.

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Social Media Sales Leads Top of Funnel Conversion 134

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic.

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Transparency Marketo Top of Funnel Digital Marketing Funnels 109

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social media is the third-largest engagement channel just after email and website.

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Social Media Top of Funnel Lead Ranking Lead Scoring 89

Engagio

SEPTEMBER 29, 2023

That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. After that, how to improve prompts to get even better answers from me.

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Lead Generation Lead Ranking Tactics Lead Scoring 104

ClearVoice

APRIL 11, 2019

When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. ” You’ll walk away with the tools to develop great B2B buyer personas and purposeful content. Social media analytics have a wealth of data you can tap into as well. Do it right.

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Buyer Personas Template Enterprise Management Work Management 75

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. You’ve developed content that encourages them to convert. Develop your buyer personas. Understand how your audience uses social media. Distrust but verify.

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Marketing AI Paid Content Paid Search Agency Automation 138

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Use social media to engage with target accounts SaaS companies can use social media platforms to engage with their target accounts, share relevant content, and build relationships with decision-makers.

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Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Oktopost

DECEMBER 13, 2020

Developing and managing the sales department budget. With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities.

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Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 89

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Marketing Automation Platforms Like Marketo and Pardot. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Biznology

NOVEMBER 2, 2020

But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up.

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Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. The marketing organization needs to invest in developing and adding digital marketing and customer engagement skills.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Expansion by developing a new product. Expansion by developing a new product. Let’s explore some examples.

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Paid Search Agency Lead Ranking Companies Planning 211

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

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Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

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Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

SEO is an interdisciplinary, step-by-step process that progresses through website crawl accessibility, user experience optimization, content development, and more. Few small teams can afford to hire their own web developer, UX designer, writer, and more. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

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Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 26, 2020

Mobile and digital connection through social media, smartphones, and other digital media have facilitated another dimension of interaction and connectedness for much of Generation Z. A major function of social media and digital connection for Gen Z is to escape the stresses of teenage life. Use the power of social media.

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Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Customers are educating themselves via the Internet and other social media channels. Marketo Book Club: Sales 2.0 principles. Download a free chapter of the book!

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Marketo Web 2.0 B2B Sales Youtube 48

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122