Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.

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Privacy Email Marketing Privacy Protection CAN-SPAM 60

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

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SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

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Privacy Work Management Paid Search Agency Marketing Management 80

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

Data Privacy (archive). Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

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Privacy Ethics Privacy Policies Enterprise Management 52

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Privacy Policies Privacy Privacy Protection Marketing Management 78

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

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Liveintent

FEBRUARY 28, 2023

It’s an opt-in, global media channel that reaches over a billion more users than Facebook. Think mobile-first, then design for it. That means brands need to be sure they’re designing mobile-responsive ad creatives and landing pages. digital ad spend in 2022. Enter: email. And we’re here to help. The result?

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Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Is your email designed to highlight conversion points effectively?

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Email Marketing B2B Marketing CTR Planning 52

Opt Intelligence

AUGUST 27, 2018

You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users.

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Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Consider responsive design with all your emails. Consider list building, list cleaning and segmentation to get the most from your list efforts. Trust us on this one.

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Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. This next phase requires you to think about email copy, email design, and email development—and what the scope of work looks like. Preview text.

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Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. Its significance is only expected to grow in 2023 and beyond. AI plays a pivotal role in enhancing these experiences.

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Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? Significant and sweeping?

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Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Consumer Choice : (a.k.a.

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Privacy Policies Privacy Privacy Protection Marketo 48

Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency. Why It Matters.

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Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Privacy Marketing Analytics Tools Features Privacy Policies 52

Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. These include your acquisition strategy, welcome/onboarding, promotional emails, marketing automation for transactional and triggered messaging, and your opt-out process.

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Planning Advertising Agencies Paid Search Agency Terms and Conditions 135

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine.

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Email Marketing Marketing Strategy Marketing & Strategy Planning 93

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union.

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Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. There’s more in the red part and less in the violet. It’s called color temperature.

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Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. You’ll see more payoff from every send, when you know exactly which levers to pull. For the record, soft bounces and emails opened in preview mode should not impact opens).

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Webinar Metrics Email Marketing Deliverability Work Management 102

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. But the real reason we send emails?

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Email Marketing Deliverability Tips Work Management 97

Single Grain

AUGUST 7, 2023

Mobile Advertising Mobile advertising refers specifically to the use of advertisements that are designed to be displayed on mobile devices such as smartphones and tablets. Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. In 2023, 253.3 million U.S.

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Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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Privacy Marketing AI Email Marketing Data Hygiene 91

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. The minimal copy and simplistic design keep the email looking clean and easily digestible. Use them wisely. Teasing a big reveal. Telling a story.

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Convert

APRIL 12, 2022

It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

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Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52