Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

JUNE 27, 2018

Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. Here are the five most critical components of successful lead-capture forms.

Lead Capture 98

Lead Capture Sales Qualified Leads Privacy Policies Top of Funnel 98

FunnelEnvy

DECEMBER 26, 2023

The customer journey has multiple stages, from the initial awareness of a problem to the consideration of various solutions and the decision to purchase. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 113

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. Perfect your landing page.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Inbox Insight

OCTOBER 19, 2023

It’s directly concerned with collecting information about potential buyers and nurturing them through the buying journey until they’re ready to make a purchase. Key components of a lead generation strategy A lead gen strategy requires several key components to be successful.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

LeadSquared

AUGUST 25, 2013

“Never pressure people to PUSH them into purchasing. ” After discussing about Headlines , Call to Action , Benefits , Images and Trust for landing pages, I come to the final point in our HABITS framework, Speed or Urgency, i.e., 5 Ways to Increase Landing Page Conversions with ‘Speed’ I) Make it sound URGENT!

Landing Pages 52

Landing Pages Urgency Marketing Conversion Act-On 52

Optinmonster

FEBRUARY 18, 2021

It’s why so many site owners use splash pages to increase email signups, webinar registrations and promote flash sales. But it can tricky to create a beautiful splash page that converts if you don’t have coding or design skills. Here’s where splash page plugins come in. Best Splash Page Plugins for WordPress.

Conversion 66

Conversion Landing Pages Work Management Best Practices 66

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Consider the stage of your videos and how you can nudge your viewers closer to the next stage—or closer to a purchasing decision. #2: Do I want the viewer to book a meeting with me?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Webbiquity

AUGUST 18, 2020

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Total reviews: 156. Average user rating: 9.35. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Fill out a contact form?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Optinmonster

AUGUST 17, 2021

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! With that in mind, let’s turn our attention to our 7 proven strategies for how to generate leads. And this leads to more sales for your store. Need some proof?

Lead Ranking 88

Lead Ranking Lead Scoring Generation Webinar Metrics 88

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sharpspring

NOVEMBER 17, 2020

Automated campaigns can cover a range of services, including email marketing , social media management , landing pages , dynamic web form building , behavioral tracking and analytics with reporting. One thing you can’t forget about is the landing page for your website. Your landing pages need dynamic web forms as well.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Optinmonster

APRIL 22, 2021

In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. Best Email Capture Methods for Shopify. The majority of your website traffic won’t be ready to purchase a product on their first visit. Create a Signup Landing Page. Run a Visitor Survey.

Landing Pages 83

Landing Pages Intent Banners Template 83

BenchmarkONE

OCTOBER 28, 2020

It offers behavior-based email marketing, CRM integration, blog, and landing page builders and will integrate with tons of the scattered apps you’re using right now. It offers standard marketing technology like lead capture and follow-ups based on your users’ actions and personalization options. ActiveTrail.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. Capture interest during the buyer journey. Build landing pages on your site that answer specific questions.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Outbrain

APRIL 8, 2022

This is where it’s important to make sure that your website’s UX design provides a positive user experience. Ease of use, fast loading speed, and intuitive navigation are important factors that contribute to the success of your lead generation campaign. Not all customers are at the same stage of the purchase journey.

Sales Qualified Leads 37

Sales Qualified Leads Leads Lead Marketing Qualified Leads 37

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

NuSpark Consulting

SEPTEMBER 14, 2015

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture).

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

NOVEMBER 3, 2011

This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. To download your free copy of the complete ebook, click here.

Lead Capture 28

Lead Capture Sales Qualified Leads Privacy Policies Leads 28

MKT1

JULY 13, 2023

Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. When you use dynamic content, your design is linked to CMS data so you can update multiple instances of content all at once.”

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hubspot

JUNE 20, 2018

But not by purchasing email lists -- learn why you should never buy an email list in this post.). An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. What is an email list? With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Ontraport

APRIL 29, 2020

Every click on every page visited on your website. Everything they purchase from you and everything they return. Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. And you need to know which is which, or you’ll end up wasting a lot of time, money and good leads.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

6sense

DECEMBER 10, 2021

A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Create a good lead capture form. Organize leads database. Choose a lead qualification framework. ActiveCampaign.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

NetLine

DECEMBER 18, 2023

When multiple employees in one company are all conducting similar queries, there’s a greater chance the organization is actively willing to make a purchase. First, implement benchmarks for the leads captured and nurtured without intent data. Then, begin documenting the results of your data intent campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Anyword

APRIL 15, 2022

You can design and publish new web pages with a full suite of valuable functionalities in mere minutes. As an affiliate marketer, you probably want to establish a set of landing pages and review templates that showcase your brand value to website visitors. Fortunately, there is another option.

Marketing Websites 52

Marketing Websites Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

DECEMBER 5, 2011

Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. By optimizing website and landing page traffic; conversion lifts will increase. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Optinmonster

JULY 30, 2021

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! It can help you find the perfect scroll depth for your pages, so you know exactly where to display your popup. Responsive designs that look great on mobile. MonsterInsights.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

LeadSquared

DECEMBER 21, 2020

While the datapoints would depend on your business, following are some of the most used ones: Gender Age Interests Geographic location Job title or size of the business Previous purchases Behavioral data. Regarding previous purchase history, you can identify them from your CRM /ERP systems. Collecting these data is simple.

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Hubspot

JULY 22, 2020

The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth. ArchiMedia's team created CTAs, landing pages, forms, and analytics to refine lead capture. In five months, their newly expanded strategy doubled leads and increased turnover rate by 30%.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100