Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. It’s no easy task. But it is possible. OK, you got me.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Convert

DECEMBER 21, 2020

A Facebook landing page is like a gateway between your Facebook ad and your product. And it’s extremely important that you get it right to get good Facebook advertising results. And so should you: so that you’ll have more relevant landing pages that lead to more visitors (that leads to more customers and revenue).

Landing Pages 105

Landing Pages Facebook Effectiveness Top of Funnel 105

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Liveintent

DECEMBER 15, 2020

Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices. Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. Design like the pros.

Display 131

Display Design Ads Effectiveness 131

Outgrow

FEBRUARY 1, 2021

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. But first, what is a landing page?

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

SendX

AUGUST 10, 2020

Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Why does Email Design Matter? The way your email is designed can positively impact email performance. 11 Email Design Best Practices 1.

Design 195

Design Practices Best Practices Click Rate 195

Optinmonster

MAY 25, 2021

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? AdWords, now known as “Google Ads,” is one of the best advertising platforms at your disposal. That’s why, today, we’ll teach you how to create and optimize a landing page for AdWords.

Landing Pages 58

Landing Pages Adwords Optimization Top of Funnel 58

ConvertKit

DECEMBER 31, 2019

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. Making design and business decisions based on guesswork sometimes pays off—but not always.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Outbrain

JANUARY 5, 2022

In a saturated online world, providing a unique user experience and a creative design look and feel are absolutely essential for the success of your landing pages. That’s what we’ll explore in this article, so you can upgrade and optimize your landing pages based on data-driven decisions and emerging trends.

Landing Pages 34

Landing Pages Design Trends Practices 34

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. The reason I’m not converting has nothing to do with the length of your headline or whether the model in the photo is looking at your product. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Directive Agency

SEPTEMBER 26, 2016

Usually, this doesn’t have to do with your B2B product or services. Rather, a big issue we see is that B2B landing pages aren’t built with conversion in mind. You can see our ranked Landing Page Analysis by clicking on the linked image below. Here are three landing page crash courses to get you started.

Landing Pages 68

Landing Pages Marketing Budget Marketing Budget Creation Practices 68

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Act-On

OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. How many CTAs should you use?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. They can make longer pages like this more digestible.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Optinmonster

DECEMBER 14, 2023

Do you want to create the perfect opt in page to rake in more leads? Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. What Are Optin Pages? Examples of Well-Designed Optin Pages 1.

Marketing Automation Services 81

Marketing Automation Services Landing Pages Examples Tools 81

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. This is especially true in large urban centers.

Television marketing 120

Television marketing Planning Paid Search Agency Peer-to-peer 120

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. What Is a Sales Funnel? This is natural. Looking for ideas?

Top of Funnel 101

Top of Funnel Conversion Rate Conversion Cross-Selling 101

Mailmunch

MAY 24, 2021

Everyone agrees that becoming an industry leader requires a great product and a stellar consumer experience. With a strong focus on targeting the online spaces that consumers populate, it allows you to raise awareness about your brand, capture leads, then slowly guide those leads through the sales funnel. . Why Social Proof Works.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Webbiquity

AUGUST 26, 2020

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. Due to these immersive designs of interactive content, people tend to spend more time with it, which often translates to better metrics across the board. Types Of Interactive Content. Calculators.

Top of Funnel 274

Top of Funnel Segmentation Webinar Metrics Cross-Selling 274

Salesforce Marketing Cloud

MAY 3, 2024

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, when a shopper visits a product listing page , you want them to add items to their cart. What’s the average conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Using the research and competitor analysis, define the unique value proposition of your product. Define Your Value.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Outbrain

SEPTEMBER 12, 2018

Have you ever clicked on an ad, and then felt completely disappointed by the landing page? The landing page was a shoe catalog, and the particular shoe that caught my eye was nowhere to be found. Lesson learned: don’t promise something in your ad that the landing page doesn’t deliver. I know I have.

Landing Pages 53

Landing Pages Tips Paid Search Agency Advertising Agencies 53

Optinmonster

FEBRUARY 13, 2020

That new product idea hits you like a ton of bricks. Your audience research shows a strong market need, and the factories are in full-force production mode. In other words, how do you run a successful product launch to make sure that your million dollar idea actually makes that million dollars? Get Your Team on the Same Page.

Product 78

Product Top of Funnel Funnel Advertising Urgency Marketing 78

seo.co

FEBRUARY 10, 2022

That revenue is tied to paying customers, and paying customers are just leads who made it through the sales funnel. Working with five great bottom-of-the-funnel leads is better–and will result in more revenue–than 100 irrelevant or uninterested leads from some tangential whitepaper download on your website. one for experts.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Unbounce

OCTOBER 18, 2021

For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!— That’s in roles across data science, product management, web development, UX/UI design, and UX writing. Powering Up with Design. Let’s start with allWomen’s landing pages.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. You’ve got your team.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. Lean on Landing Pages. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. the right products and services. Analyze Your Sales Funnel. Behavioral data.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

AUGUST 11, 2022

This picture makes it quite evident that companies spend more money on custom inorganic acquisition techniques like advertising than on natural techniques. There are numerous causes for it, including: 96% of people don’t believe advertisements. They are not influenced by the appealing advertisements.

Acquisitions 118

Acquisitions Intent Data Marketing Budget Work Management 118

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x.

Product 52

Product Optimization Tips Paid Search Agency 52

Webbiquity

OCTOBER 9, 2018

Personalization in Online Advertising. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. They reach a product page or even the checkout page, but then leave the site before completing their order. Image credit: Sleeknote. Website Personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

FunnelEnvy

FEBRUARY 5, 2024

Design a content strategy with high-quality content conforming to Google’s EEAT framework. PPC is a digital advertising model that drives paid website traffic. Instead of free organic traffic, advertisers pay a fee each time someone clicks one of their ads. Funnel Envy can help. What is PPC? The magic balance?

Paid Content 62

Paid Content PPC Traffic SEO 62