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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

Organic posting remains a smart online travel advertising tactic to build relationships, inspire customers, engage at different buying stages, and provide personalized customer service and support. That’s where paid social media advertising comes into the equation. Divide posts into “organic” and “paid” buckets.

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20+ Social Media Statistics Marketers and Creators Need to Know for 2021

ClearVoice

Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. So what is the state of social media for 2021? The state of social media in 2021: demographics.

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8 Common LinkedIn Advertising Mistakes

The Point

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Poor Company Page. Not Testing Audience. Only testing will tell.

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LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly.

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Social media strategies to boost your engagement

Bannerflow

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. Consumers shopping for personal enjoyment makes sense considering the targeted nature of paid social and algorithm-driven discovery pages.

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Now Is The Time To Grow Your DTC Business

Rain: The Growth Agency

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance. Make Your Creative Messages Current.