Podcast Marketing Statistics for Businesses
Spiralytics
JANUARY 31, 2023
In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Here are a few podcast statistics that cover the specifics of this marketing format. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2
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