SendX

NOVEMBER 26, 2020

Also, email marketing is not without its challenges. Furthermore, there are such challenges as insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration. Nonetheless, email marketing still remains one of the surest ways of reaching out to customers. You will do well to get on board.

Marketing AI 368

Marketing AI Email Marketing Trends Mobile Marketing 368

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. Outspend on Temu.

Television marketing 115

Television marketing Planning Paid Search Agency Peer-to-peer 115

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 266

Marketing AI Distribution Content Marketing Content 266

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Ask users to keep it short and simple.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. If that’s still your strategy, that’s one reason why you aren’t generating leads. Keywords are still important. How do you know?

Top of Funnel 261

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 261

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Is that music to your ears?

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 123

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 249

Paid Content Budget Programs Research Marketing Analytics Tools 249

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. What is Predictive Marketing Analytics?

Lead Ranking 346

Lead Ranking Analytics Marketing AI Marketing Budget 346

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

Email Marketing 126

Email Marketing Automation Tools Planning 126

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger.

Practices 105

Practices Advertising Agencies Planning Best Practices 105

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 106

B2B Marketing Budget Programs Spending B2B 106

Hubspot

DECEMBER 7, 2017

But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? Getting Started With LinkedIn's Website Demographics.

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. Helping to extend the life of a pin, Pinterest users save pins. Why Pinterest?

Paid Content 125

Paid Content Search Marketing Promotion Advertising Agencies 125

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. Recipes customized to user affinities. Personalization/segmentation. Refill reminders.

Marketing AI 127

Marketing AI Email Marketing Psychographics Advertising Agencies 127

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 107

Advertising Agencies Planning Mobile Advertising Budget Programs 107

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Let’s explore the push and pull between SEO vs. Let’s explore the push and pull between SEO vs. Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 122

Paid Search Agency SEO Allocation Google 122

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Psychographics Work Management 52

ClearVoice

APRIL 5, 2024

What is influencer marketing? Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. Why is influencer marketing important? That’s influencer marketing.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. For this prompt, try selecting the Demand/Lead generation expert.

Lead Generation 104

Lead Generation Lead Ranking Tactics Lead Scoring 104

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Tactics 98

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Marketing AI 97

Marketing AI Paid Search Agency Advertising Agencies Television marketing 97

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. AI capabilities.

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 117

Marketing AI B2B Marketing B2B Marketing Management 117

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137