Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. What are the most popular CTAs on LinkedIn?

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. Target Audiences Every organization has its very own ideal customer persona.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Oktopost

MARCH 4, 2024

Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Define their demographics, background, goals, challenges, and even interests, and put a name to the persona (hello, Product Paul and Compliance Carol). You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 return on ad spend. billion business prospects. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. It also comes with a Chrome extension to help sales reps access contact and company information from within corporate websites and LinkedIn profiles.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. What kind of content are you more comfortable creating?

Social Media 101

Social Media Features Media Curation 101

Only B2B

DECEMBER 29, 2022

At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use. Social selling is a long-term endeavour.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads.

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Oktopost

JUNE 19, 2023

It means that the influx of leads generated through inbound and outbound marketing are automatically sorted according to the criteria that mean the most to busy account managers and sales agents. It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. To continue the theme of efficiency, channel your advertising to reach the demographics you have uncovered in your target market research. Some of the most common goals include the following: Getting more leads.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Optinmonster

DECEMBER 22, 2022

While you can arguably generate leads on any social network, pay attention to where you audience likes to hang out and get their information. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Learn more about how to increase sales with social media.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

PureB2B

MARCH 24, 2016

Traditional lead generation models tend to not pay enough attention to relationship building, focusing on just getting the lead and the sale in one fell swoop. This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance.

Lead Generation 62

Lead Generation Multi-Touch Attribution Sales Qualified Leads Lead Ranking 62

PureB2B

MARCH 24, 2016

Traditional lead generation models tend to not pay enough attention to relationship building, focusing on just getting the lead and the sale in one fell swoop. This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance.

Lead Generation 62

Lead Generation Multi-Touch Attribution Sales Qualified Leads Lead Ranking 62

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. Remarketing audiences.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. First, it can be targeted to specific demographics.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Outgrow

JANUARY 11, 2021

7 LinkedIn Sales Navigator. LinkedIn Sales Navigator is probably one of the best lead generation tools for B2b businesses. Did you know that 65% of B2B companies were successful in generating quality leads from Linkedin? Salient Features: 1) It includes advanced lead and company search functionality.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. First, it can be targeted to specific demographics.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. By the numbers, it’s not even close: LinkedIn’s visitor-to-lead conversion rate is 277% higher than those of its nearest competitors Twitter and Facebook. LinkedIn is more than happy to assist B2B sellers in their quest.

Paid Content 130

Paid Content Linkedin Generation Leads 130

Single Grain

FEBRUARY 1, 2024

LinkedIn, a major platform in the digital advertising landscape, recently announced that they are discontinuing lookalike audiences, a popular targeting option for advertisers. You might also like: Running Ads on LinkedIn: How to Create Your First Ad Campaign Why Is LinkedIn Retiring Lookalike Audiences?

Linkedin 52

Linkedin Allocation API Paid Search Agency 52

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Well, maybe. Eynat Furer, Marketing Envy.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Outbrain

AUGUST 22, 2021

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Use analytics tools to understand key metrics, demographics, and campaign performance. Optimize your landing page.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Metadata

NOVEMBER 16, 2017

Any additional demographic information you can get your hands on. Mary’s research process might start with speaking to some of her peers, either in person, or via a LinkedIn group, or through an online forum. An example of several themes for our lead generation company would be “online lead gen”, “email lead gen”, “business lead gen”.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Top Rank Marketing

MARCH 4, 2024

LinkedIn was founded in 2003, Facebook in 2004. For B2B, LinkedIn is a given. It’s really a case of knowing your audience demographics and how they overlap with the channel. Context is also key: While LinkedIn’s algorithm promotes multi-slide document posts, a wall of text will send Instagram screaming for the hills.

Social Media 105

Social Media Social Marketing Practices B2B Marketing 105

DivvyHQ

MARCH 9, 2017

And with the recent resurgence of external blog platforms like Medium, LinkedIn Pulse, and Facebook’s Instant Articles, it’s clear that third-party options shouldn’t be automatically excluded from your content management strategy. The same can be said of LinkedIn users who use the Pulse app during their lunch break or commute.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Madison Logic

AUGUST 26, 2020

The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising. As a result, marketers can now focus on programs that deliver meaningful online engagement throughout the buying cycle in more measurable and cost-effective ways.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

markempa

AUGUST 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. What can you do to engage potential clients on social media?

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Single Grain

AUGUST 11, 2023

Ready to begin advertising on LinkedIn? I know the technical details required to run ads on LinkedIn can be a bit overwhelming for a beginner. That’s why I have created this LinkedIn advertising guide to help business owners and marketers like you create high-ROI LinkedIn ads. Work With Us What Are LinkedIn Ads?

Paid Search Agency 52

Paid Search Agency Linkedin Ads Campaigns 52

SnapApp

OCTOBER 18, 2017

It’s an interesting approach that lets the B2B brand stay top-of-mind with leads seven days a week, but without always blatantly trying to push sales or lead gen efforts. You may wonder, “LinkedIn?”. LinkedIn can be seen in a similar fashion in terms of weekday v. Good thought. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. What can you do to engage potential clients on social media?

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Webbiquity

JANUARY 19, 2016

That may be because social media isn’t just about lead gen. 10 Stats About Social Media Demographics. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Social is viewed as the second-most effective digital tactic for customer retention, behind only email. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. What can you do to engage potential clients on social media?

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60