Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. But when you pair intent data with exegraphics?

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. Today’s customers demand personalized experiences that cater to their individual needs.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. Intent data captures which accounts are in the market for a particular solution. But the real competitive edge comes when you can target accounts based on the behavior of their employees. We want zero waste.”

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 133

B2B Marketing Budget Programs Spending B2B 133

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data is a set of behavioral signals that helps you judge your prospects’ intent to buy a product or service.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do?

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

PureB2B

JULY 9, 2019

Technology has changed the way consumers behave requiring companies to overhaul their sales and marketing strategies. The role of marketing and sales are intertwined - their work is complimentary and leads to collective revenue growth. Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers.

Intent Data 62

Intent Data Marketing Funnels Top of Funnel Intent 62

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Adobe Experience Cloud Blog

JULY 7, 2017

Odds are your sales and marketing departments have spent a great deal of time and money answering this question. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Intent data from the social web gets you much greater visibility earlier in the buying cycle.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Aberdeen

APRIL 16, 2019

One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. Account-based marketing (ABM) is supposed to be the great equalizer. There’s a fundamental difference between lead-based and account-based marketing. How Intent Data Turns Leads into ABM Insights.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. It just never occurred to them.”. Registration.

Top of Funnel 104

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 104

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent. Intent Data.

Buyer Intent 52

Buyer Intent Intent Intent Data Work Management 52

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

PureB2B

JULY 9, 2019

Technology has changed the way consumers behave requiring companies to overhaul their sales and marketing strategies. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue growth. Intent data informs service providers of buyers’ intention based on their online behavior.

Intent Data 52

Intent Data Marketing Funnels Top of Funnel Intent 52

SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Accurate lead data is crucial for successful sales and marketing efforts. Find leads already in the market for your solution.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Accurate lead data is crucial for successful sales and marketing efforts. Find leads already in the market for your solution.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. If loose data governance leads to poorly informed decisions, the same principles should be applied to any business decisions made based off data – especially those made by Marketing and Sales. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. If loose data governance leads to poorly informed decisions, the same principles should be applied to any business decisions made based off data – especially those made by Marketing and Sales. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Engagio

AUGUST 15, 2023

In B2C, you usually have a large market, mostly made up of individual buyers making simple buying decisions that are low cost and don’t involve multiple decision-makers. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase. B2B is the opposite.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Heinz Marketing

AUGUST 17, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. It would be senseless to not take advantage of the data and capabilities modern technology grants us with Marketing Automation platforms. The post Lead Generation: Being More Human appeared first on Heinz Marketing. Personalized Automation. Wrapping it up.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SalesIntel

AUGUST 6, 2021

B2B sales and marketing success depends heavily on data. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. Drawing from my experience, I’ll share some insights on establishing this foundation correctly and the impact it can have on your sales and marketing efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI. Let’s dive into how this powerful technique can revolutionize your marketing strategy of Look-alike Modeling with AI.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40