DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. High-growth companies use 360-degree account-based intelligence to take strategic risks for long-term success; companies who rely on limited, inaccurate, and one-dimensional data spin sales cycles just to keep from losing ground. Bigger impact on sales enablement.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 77

Marketing AI Top of Funnel Lead Scoring Lead Ranking 77

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

SEPTEMBER 14, 2021

Contents 1. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. The use of video in customer and sales conversations and prospecting has increased by 93% since 2019. Response rates for financial services sales emails are at an all-time low.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Zoominfo

MARCH 21, 2022

Like with sales, being early to conversations with candidates improves your chances. By taking a page from the digital marketer’s playbook, recruiters can supercharge the process with more candidates at the top of the funnel and better match quality towards the bottom. What are the benefits of recruiting automation?

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Show a quick demo of your product.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 118

DiscoverOrg

SEPTEMBER 20, 2016

Sales development is now the need-to-know skill set for growth and enterprise companies. In a recent interview, David Hershenson of TOPO points out “Sales development reps demonstrate higher levels of success when provided with a training program or academy that seeks to develop their skill sets and grooms them for Account Executives roles.”.

Top of Funnel 120

Top of Funnel Enterprise Management Cold Calling Template 120

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Hubspot

NOVEMBER 14, 2018

But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Contents 1. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 Top Templates for Sales Prospecting with Video 2.1

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

Vidyard

APRIL 18, 2017

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal? Account-Based Sales Approach. Simply Say Hello.

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Ledger Bennett

MAY 20, 2020

People working from home are using LinkedIn far more, but it’s difficult for the hard sell on things like demo requests. Top of funnel entry is at a higher volume, but there’s a significant reduction in conversion towards the bottom of the funnel as people aren’t taking action. Paid search conversion has dropped.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Ledger Bennett

MAY 20, 2020

People working from home are using LinkedIn far more, but it’s difficult for the hard sell on things like demo requests. Top of funnel entry is at a higher volume, but there’s a significant reduction in conversion towards the bottom of the funnel as people aren’t taking action. Paid search conversion has dropped.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Contents 1. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 Top Templates for Sales Prospecting with Video 2.1

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

OCTOBER 19, 2017

Not only is video a great way to boost audience engagement, but by adding interacting elements to your existing video content, you can generate more new leads, accelerate the buyer’s journey, and boost conversation rates across your email marketing, content marketing, and other demand gen programs.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Martech

FEBRUARY 20, 2024

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Shows value without feeling like a sales pitch. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Compare these: “ Want a personalized product demo? Set deadlines.

Urgency Marketing 96

Urgency Marketing B2B Allocation CAN-SPAM 96

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video and the Sales Funnel.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Get a Demo 2. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Include a message thanking them for their interest in your content and offering to buy them a coffee while they read.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

SalesIntel

APRIL 28, 2022

This implies that you shouldn’t anticipate every marketing spend to result in a sale. Are you only seeking more sales, or are you also looking for fresh qualified leads? Personalize Content and Mapping. Enhance Response Rates. Do you have the right data and content for your email campaigns – Checked? .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Vidyard

MARCH 15, 2021

Contents 1. ABM and Sales 4.4 See it in Action The one-to-one video below was created by Vidyard’s Sales Coach Jacob Fernandes to send to a contact. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. No problem!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Marketing 261

MARCH 31, 2020

This can range from webinars to user groups, to AMAs to live demos to networking breakout rooms. Reach out to another company that offers a complimentary product and co-host a virtual event — you’ll expand your reach and open up opportunities for further content creation. Direct Mail. Outsource Lead Gen. Double Down on SEO.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

Sharpspring

OCTOBER 20, 2020

Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. 2 Open Rate. 2 Open Rate. While this marketing KPI is specific to email marketing , this channel is essential to keeping your brand top of mind. 5 Conversion Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59