B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. sources of information when researching potential purchases, up from 5.1 sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Digital Asset Management 94

Digital Asset Management Work Management Marketing Automation Services Marketing Management 94

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. For example, it isn’t appropriate for sales to reach out to someone who just subscribed to the blog to see if they want a demo or a consultation.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

SalesIntel

FEBRUARY 17, 2023

But when making a B2B data purchase, you have a long checklist to review. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data. A B2B data purchase with no buyer’s remorse. Schedule a demo today.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

SalesIntel

JULY 12, 2023

This blog will explore four key insights to help you make an informed decision when purchasing B2B data. Potential Pitfalls in Your B2B Data Purchase Journey When embarking on a B2B data purchase journey , it is essential to be aware of potential pitfalls that can arise.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Act-On

SEPTEMBER 24, 2023

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Strong organic insight through each step of the purchasing cycle is a proven method for growth. With an engaing site experience, visitors will come, remain, investigate, connect, explore, and make purchases more often.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Adobe Experience Cloud Blog

APRIL 5, 2017

Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. Conduct Product Demos Fairly Close to Your Decision. Focus Your Search.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Both buyers and sellers agree on the value of product demos. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

DECEMBER 8, 2021

Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Lead Liaison

OCTOBER 6, 2016

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Demos are full of useful information, but do you know what else they are? Request a Demo!

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Free trials/accounts.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. More than two-thirds of consumers say they made a purchase as a result of something they saw on social media. These purchases include cars and home improvement services.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. This post details four predictions for key B2B eCommerce marketing trends in 2023.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . It can also be clicking to a landing page from an ad or booking a demo. . How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Marketing Insider Group

OCTOBER 3, 2023

It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Quick Takeaways Users that visit your about us page spend 22% more time on your site and are 5X more likely to make a purchase. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Marketing Insider Group

FEBRUARY 22, 2023

Content has more legs than engaging buyers before they purchase. Then map your content to the stages of their purchase journey. Comfort is a driver of the purchase decision. A buyer that completes a demo form is farther down the funnel. Or request a demo? Show the buyer the results of making the purchase.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. Make a purchase. Assigning monetary value to key events Now, purchase events already have value and currency parameters. If you want to see this for yourself, then go to the Google Analytics demo account.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Zoominfo

JUNE 10, 2018

Schedule a product demo. In fact, extensive research shows product demonstrations significantly increase same-day sales, long-term purchasing habits, brand franchise sales, and average deal size ( source ). Here are a few ways to give a top-notch product demo: Personalize it. Avoid talking about yourself during the demo.

Pricing 239

Pricing Price Case Study Case Studies 239

Vision Edge Marketing

APRIL 7, 2020

One concern we hear frequently is that there is “low conversion” from demo to purchase. You might frame this question as: “Why are the conversions from demo to purchase so low?” Perhaps the reason is that the demo is too generic. Perhaps the reason is that the demo is too generic. The first “Why?”

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Scoring 170

NuSpark Consulting

MAY 4, 2023

Cart abandoners: Reach users who have added products to their shopping cart but did not complete the purchase. Here are some popular retargeting ad offers: Discounts or promotions: Offer limited-time discounts, promo codes, or special deals to encourage users to return to your website and complete their purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

MAY 31, 2022

Get a Demo How Data Makes Account-Based Marketing Possible Strong data is the heart of any successful ABM strategy. These might include: Industry Company size Revenue Location Average purchase size Tech stack Once you’ve developed your ICP, you can target accounts with similar parameters.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Act-On

FEBRUARY 16, 2024

Then send targeted content to them based on the data, to encourage related purchases. Lead scoring can trigger emails about scheduling a call or booking a demo for your “hot leads.” Launch an educational nurture campaign Have you ever purchased a product, got excited about using it, and immediately run into frustrating roadblocks?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Maybe they’ve even agreed to watch a demo. Instead, look for a strong indication of intent to purchase.” If a prospect starts connecting you with decision-makers like C-suite approvers or the CFO, they’re likely serious about a purchase. What demos, pricing details, or technical materials do they need to make a decision?

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Zoominfo

FEBRUARY 5, 2021

Salespeople interact with the prospects at each stage, persuading them to make a purchase. Bottom: The funnel narrows, guiding the leads toward a purchase. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179