Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Standard email programs are limited in identifying hot prospects.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. It would be helpful to know that they saw a demo of our new product.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. It would be helpful to know that they saw a demo of our new product.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Heinz Marketing

MAY 2, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. How video engages prospects throughout the buying cycle. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-out method.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Martech

APRIL 2, 2024

Amazon can predict what products we will buy next. That means not only stitching together a single customer ID from many different customer interactions, but also tying together customer identity, transactional, preference and behavioral data from the customer journey, like marketing, sales, service and commerce platforms.

Budget Programs 112

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 112

DiscoverOrg

FEBRUARY 1, 2017

Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. Watch the Video.

Response Rate 120

Response Rate Video Marketing Salesforce.com Marketing Prospects 120

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. As markets mature, websites need to evolve.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Lead Liaison

APRIL 1, 2019

An enhanced CRM/Marketing automation connector allows for deeper integrations. Schedule a demo here! Enhanced CRM/Marketing Automation Connector – We’ve created a flexible CRM/MA framework to make it easier to integrate 3rd party CRM and marketing automation systems. License: SiteEngage™ + Marketing Automation.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Hubspot

SEPTEMBER 27, 2012

Everyone wants to market their product like Apple. But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? No surprise there.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Nudge.ai

DECEMBER 8, 2017

Nimble: The #1 Rated Social Sales & Marketing CRM. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Top 5 B2B Prospect Research Tools. AeroLeads: Find B2B Prospects using a Google Chrome Plugin. SoPro: Helps businesses to identify and engage with qualified B2B prospects.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Terminus

SEPTEMBER 26, 2017

For B2B teams, Salesforce is often used as a single source of truth — a data-rich platform supported by powerful integrations that Marketing, Sales, and Customer Success all rely on. However, Salesforce on its own is not built for account-based marketing (ABM). How the Terminus Integration with Salesforce Works.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

Lead Liaison

MARCH 14, 2018

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. They’re doing very basic marketing around email but they’re blasting their database.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40