Aberdeen

JULY 8, 2019

It’s easy for marketers to get sucked into shiny object syndrome. That’s why there’s such a strong push to embrace content marketing , deliver innovative self-serve digital channels, leverage live chat, improve social media engagement, take advantage of video, and more. That’s why product demos can be so effective for field marketers.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 86

Work Management Marketing Management Vendors Paid Search Agency 86

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. Mark knows how to engage prospects and get ’em excited about SaaS. Be like Mark. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

MKT1

MAY 20, 2024

Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” ” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbtack, and Intuit. Now she advises early-stage startups to launch effective go-to-market strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Heinz Marketing

MARCH 14, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Bridging the Gap Between Product Centricity and Customer Centricity. If you have a great product, you shouldn’t rely on that to make up for poor customer experience.

Work Management 85

Work Management B2B Marketing Video Marketing B2B 85

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event.

Promotion 100

Promotion Product Tips Webinar Metrics 100

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Act-On

APRIL 29, 2024

While you don’t need lead enrichment tools to implement lead scoring, they can make it easier to gather and populate your records with clean, verified data about your prospects’ demographics and firmographics. Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” ” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Launch Marketing

NOVEMBER 4, 2020

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Consider your product launch across three phases – pre-launch, during launch, and after launch – to help you more easily identify what to track and why.

Product 118

Product Landing Pages Pricing Price 118

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 361

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 361

Vidyard

SEPTEMBER 25, 2015

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Finally, distribution.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Sharpspring

NOVEMBER 3, 2020

Some types of marketing may seem self-explanatory. For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. What is Product Marketing? Market Research.

Automation 92

Automation Product Marketing Analytics Tools Planning 92

Outbound Engine

APRIL 27, 2021

After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we serve. That’s why I’m so excited to announce Listings Pro, our latest product release. Take your marketing campaigns to the next level. Not an OutboundEngine customer yet?

Product 92

Product Sales Qualified Leads Small Business Marketing Newsletter 92

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Email nurture campaigns help you build affinity with both customers and prospects. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. So, does that mean a product-led company can nix its sales team? Not quite.

Product 106

Product Top of Funnel Sales Qualified Leads Churn Rate 106

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. Automation is a great way to speed up your marketing operations. The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. Automate Email Follow Up and Scheduling.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 236

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

LeanData

APRIL 22, 2021

Sales development representatives (SDRs) perform the prospecting part of sales processes, setting up meetings and demos, qualifying leads, and identifying sales opportunities. Let’s walk through one of the great tools available to managers for improving SDR performance, as well as the handoff between Marketing and Sales, SDRs and AEs.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. This valuable information indicates interest from users in a certain product or service. Read more: How to Calculate Total Addressable Market (TAM) .

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Outgrow

DECEMBER 26, 2019

Why App Demos Should Be More Interactive. So how can you expect people to ever learn how to use your product, website or application if they lack focus? So how can you expect people to ever learn how to use your product, website or application if they lack focus? What Are App Demos?

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Five percent of respondents planned to increase webinar production in 2020. industry or role) you want to attract to your business and product.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

PureB2B

MAY 30, 2022

However, with admin work and repetitive tasks taking up hours every day, it can be hard to stay productive. There are a wide variety of tools that can help with sales productivity. In this article, I'm going to walk you through what sales productivity tools are, and show you some of the best ones on the market right now.

Product 62

Product Tools Work Management Best Practices 62

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

Net-Results

OCTOBER 31, 2019

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. At the same time, don’t just build a product, because you have an idea you think is awesome. Give your product a face and a background. —. Talk about you, your business and why you’re special.

Startups 73

Startups B2B Marketing Marketing Automation Services B2B 73

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. In a market of declining interactions and seemingly transactional buyer engagement, how can you stand out? The amount of emails we receive from outside vendors has become astronomical with the changed marketing environment.

Lead Scoring 76

Lead Scoring Lead Ranking Product Work Management 76