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An SEO’s Guide to Bottom-of-Funnel Keywords


Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion. Long Tail & Bottom-of-Funnel Keywords. Bottom-of-Funnel Keywords & Modifiers.

3 Reasons Why Your Webinars Suck


Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. But even if you master these steps, your webinar can still be a huge failure. In fact, here are three reasons why your webinars suck.

5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos


In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. Check out these 5 steps to building a great product demo.  1. Research But they’re also a little shy….

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How to Power Your Sales Funnel With Video Content

It's All About Revenue

Top Of Funnel Video Content. They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. He’s passionate about helping companies get the most out of their video marketing investment.

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Be Prepared! 8 Tips for Planning a Successful Webinar


Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. Creating, promoting, and repurposing webinars is a complicated process with a lot of moving parts. When you’ve got a great idea or a popular speaker on the hook for a webinar, it might be tempting to jump right to the promotion stage. or 11 a.m.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn


In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. Gated content is still an effective way to get potential buyers into a marketing funnel. Even if it is LinkedIn!). Like this post?

5 Webinar Mistakes to Avoid

Vertical Response

When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Shelby Britton, senior product marketing manager at Adobe Systems is also a webinar guru and has been running them since 2007. Thinking of conducting your own webinar?

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Repurpose Your Webinar for High ROI.

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel


Often, one of the biggest blockers for sales and marketing alignment is the very different views each team has of the funnel. strategy, sales and marketing must have a unified picture of the funnel and standard definitions of each stage in the process. For example, HubSpot’s SMarketing team uses the following funnel stages: But that's just our funnel. based company.

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What to Send Email Contacts in Different Stages of the Marketing Funnel


This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages of a typical sales and marketing funnel. Think about your business and your sales and marketing funnel to identify which types you have right now, and whether you're emailing them with the appropriate types of email marketing content. Subscriber. Opportunity.

Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

Top Of Funnel. They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Middle of Funnel. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Buyer Personas. First off, understanding your customer is critical. Late-Stage Content.

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Push it Good! Tips to Move Leads Through the Funnel

Modern B2B Marketing

Increases the velocity at which leads flow through the funnel. It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle.

Webinar Winning: Secrets of a Weatherman

Modern B2B Marketing

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. Although technically webinars allow you to use your webcam, this is rarely done in practice.

6 Steps to Fix a Leaky Pipeline

Marketing Action

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. Opportunity: This is a sales-qualified lead that has taken some sort of action (taken a meeting, watched a demo; the qualifying action will vary by company) that signals that there is momentum toward a sale. 2. But what if your lead pipeline has sprung a leak?

7 Webinar Tricks Every Marketer Should Master


Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better. But what about webinars? Aside from a hot button topic and some mind-blowing slides, what are the basics for hosting a successful webinar ?

How to Create Content for Every Stage of the Buyer's Journey


Most of the time, before becoming a customer, a person will first go through what's called the sales funnel. Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase. Middle of the Funnel: Evaluation. Bottom of the Funnel: Purchase. Examples.

The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity


Earlier this month, we co-hosted a webinar with the great folks at  Yesware  that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. On In this webinar replay, you will learn how to: Find White Space : Understand what’s likely to close and what’s not. We hope you enjoy the webinar, which you can watch here.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

They fully intend to develop multi-touch lead nurturing campaigns, but are pressured to generate leads now, promote this webinar now, announce this new product now, and never seem to be able to get their nurturing campaigns started. Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac McIntosh. Mac McIntosh.

Using Content Creation to Plug Sales Funnel Leaks


Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. If you have not, take a look at these three phases of your sales funnel and identify where you are weakest—where there tends to be leaks. Across the sales funnel, the closer to the finish line, the more brand and product specific your content should get. Get Your Content Plunger Ready. Awareness.

What is a Marketing-Qualified Lead? What MQL Really Means


Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Event marketing leads (webinars, in-person events, cards in a fishbowl at a tradeshow). Others should be nurtured in the lead funnel. Did they fill out a demo form? Did they both register and attend a webinar?

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3 Lessons on How to Use Data to Improve Your Marketing Campaigns


If you track those initial inquiries further down the funnel then you get to the more meaningful metrics, like if the leads converted into opportunities for your sales team or if they generated any pipeline. While this webinar appears to be fantastic to engage people who are new to video for the first time, it not our strongest asset for nurturing and converting existing users.

Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

Great insights presented by Genius and DemandGen Report , in the webinar  Inside the Mind of B2B Buyers: New Paths to Purchase. Reality : Over 9 out of 10 buyers consumed content on their way to purchase — especially white papers, eBooks, webinars, podcasts, and more and more, video clips. BANT) Then walk them through the sales cycle — with a demo, proposal, etc.

Sales Enablement Tactics to Improve BOFU Conversion Rates


Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. Marketing plays a huge role in converting prospects at every stage of the funnel and is exceptionally beneficial at the bottom. Personalized Product Demos. Personalization. Case Studies.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

recently did an interview on with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. It’s a live streaming weekly program right here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim! Jim:   Empathy, huh? Brian:  Yeah. Break].

A CMO’s Guide to Conversion Metrics with Google Adwords


You can target top and bottom funnel. Top funnel. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel. Ads should communicate a value proposition with demos, trials, or other offers. Your reports, however, will only show hard conversions such as purchases, or bottom-funnel form submits such as demos and trials.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion. Conversion tactic :  Sign up for a free demo. Get it?

Switching Things Up – Why You Should Try Flipping Nurture Campaigns


For example, you might start with a short article before sharing a longer, gated resource before asking recipients to attend a webinar before offering a demo. However, the truth is, everyone will move through the funnel at their own pace. Nurture campaigns don’t always need to get stronger over time. But what would happen if you flipped this model on its head? Well, you can.

7 Video Marketing Best Practices Worth Fighting For


Align videos to the funnel. You wouldn’t write a whitepaper or e-book targeted at the whole funnel so why would you plan a video aimed to do the same? The truth is that different videos perform differently throughout the funnel. Generally speaking, the lower you are in the funnel the longer your videos can be, but top of funnel videos should be under 90 seconds.

Content’s Role in an Account-Based Marketing World


Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space. Don’t want a demo of Bizible right now? Sign up for a product webinar instead. This approach has helped our outbound team close longer term deals, by keeping them engaged and interested, without having to go through a full product demo. Notice a theme?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion. Conversion tactic :  Sign up for a free demo. Get it?

Choosing an Advanced, Multi-Touch B2B Marketing Attribution Model


We recently hosted a webinar discussing advanced B2B marketing attribution and Bizible’s newest feature, TouchPoints. In this post, we’ll dig deeper into the different attribution models discussed in the webinar and help you decide which is best for your company. The biggest drawback to U-Shaped is that it leaves out the last touch/opportunity creation (demo request).

The 4 Basic Elements of Inbound Marketing


Creating more in-depth premium content pieces and offers like eBooks, Webinars, Free Demos helps you generate leads when you place them behind a form. When you ask a website visitor to fill out a form in exchange for a free piece of your premium content, you turn that visitor into a lead and obtain valuable data that allows you to guide them down the sales funnel. Takeaways.

The Revised Approach to Content Distribution

It's All About Revenue

The concept here is, instead of just one meaty asset, each content pillar should contain three major assets that serve the top, middle, and bottom of the funnel. These assets are called the Appetizer (top of funnel), Entree (middle of the funnel), and Dessert (bottom of the funnel). Marketing—at its core—hasn't changed. How They Work Together.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. Top of the Funnel Blog Posts. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe.

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B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid


We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. As they move through the middle of the funnel, marketing and sales both qualify the leads. It’s time to stop playing a numbers game and just pouring leads into your sales funnel. Turn the Sales Funnel into a Pyramid. Or do they?

Everything You Need to Generate, Score, and Nurture Leads with Video


Here are just a few examples: Gating on-demand webinars before the video starts playing. Adding a pop-out form on a product feature video for a demo request. Tailoring video initiatives to different stages of the funnel. Nurture leads through the funnel using video. We know. It’s called a change in mindset: using video for lead generation.  . Get the Guide. First Name*.

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Drive More Revenue With Content Marketing With Form URL Analysis


rather than just leads at the top of the funnel. The remaining leads converted on the blog sidebar form (which was also for the Definitive Guide to Pipeline Marketing ), the demo page, and the free trial page. If we see a high percentage of readers converting on the demo page or the free trial page, we know that we’ve made awesome bottom-of-the-funnel conversion content.

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10 Ways to Use Personalized Video to Blow Everyone’s Socks Off


We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. Couldn’t make it to the webinar? Top-of-funnel content. Mid-level funnel content. Here’s how it works.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Modern B2B Marketing

For example, thanking our webinar attendees with a Starbucks gift card—“Hey Jane! Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. You can use the moment of gifting to drive more conversions down the funnel.

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5 Ways Video will Transform Digital Marketing in 2016

It's All About Revenue

No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Live and on-demand webinars. 7. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.

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