DealSignal

NOVEMBER 9, 2022

Different assets and campaigns generate leads in different ways – think of all the differences between download forms for white papers and reports vs. registration forms for webinars and workshops. DealSignal’s Intent-base Lead Enrichment enables you to accurately segment your leads, categorizing them according to target personas.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

FEBRUARY 23, 2023

To create high-quality content for your email marketing campaigns, consider the types of content that work well for B2B lead generation. Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Don‘t compromise on outdated leads.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

DealSignal

DECEMBER 28, 2021

Consider creating a content strategy that involves a mix of different types of content formats, like video, blogs, webinars, and guides. For example, become a guest speaker for another company’s podcast or webinar to reach a whole new audience. There are, of course, limitations to first-party intent data.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MARCH 22, 2023

The best way to approach personalization is to first create buyer journey maps that are based on historical data. Which emails are resulting in scheduled demos? From here, you can zoom in further and get more granular, creating segments based on pain points, solutions, or other parameters.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

The best way to approach personalization is to first create buyer journey maps that are based on historical data. Which emails are resulting in scheduled demos? From here, you can zoom in further and get more granular, creating segments based on pain points, solutions, or other parameters.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52