Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What about CTAs on Facebook?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

FMG Suite

AUGUST 11, 2021

Facebook ads are sponsored advertising blocks that show up in news feeds and on other Facebook pages. The ads you see on your Facebook page are selected specifically for you based on your profile — your established interests and those of your Facebook network. Find Your Target. Focus on What’s Important.

Facebook 52

Facebook Ads Tips Generation 52

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

BenchmarkONE

NOVEMBER 10, 2022

In fact, Facebook gets about eight billion video views daily. Webinar Funnel. The webinar funnel is a marketing funnel that attracts visitors by way of webinar promotion and registration, converts them to leads, and finally turns them into paying customers. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common. Overall, statistics showed that 56 percent of marketers in the U.S.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male. Facebook, specifically, has a silent auto-play feature. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Anyword

JULY 16, 2019

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Through our work with hundreds of publishers, we’ve found that one of the best ways to do this is through paid content distribution on Facebook. . To learn more, request a demo here.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Anyword

JULY 17, 2019

Facebook has long-been the gold standard for content distribution; It has a large user base, content-focus, and scroll depth that together create the perfect setting for users to discover and consume new content. Enter Facebook placements : a way to distribute content across Facebook’s family of apps and services. Better Reach.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Martech

DECEMBER 1, 2022

“The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” He went and found me on Facebook and realized I had two dogs, Henry and Louie. Image courtesy Sendoso.

Service 118

Service SMB Fulfillment Sample 118

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. YouTube is an online community just like Facebook or Twitter.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Product Demo Videos. Microsoft offers a product demo utilizing succinct captions to show the ease of use of one of their products as shown below.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Source: Campaign Monitor. You can engage prospects throughout the customer life cycle.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Webinato

JUNE 9, 2016

You have once again managed to gather dozens of potential customers in one virtual space at the same time, ready to attend your marketing webinar! Show the same old boring PowerPoint deck and screen share demo? Why shouldn’t you convey that same image in your webinars? Think of your webinar as your very own TV show!

Webinar Metrics 58

Webinar Metrics Planning Marketing Automation Services Banners 58

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. The returns are rapidly diminishing.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You can link to guides, instructions, or webinars that explain next steps. Create a group on LinkedIn or Facebook. Use platforms like Facebook, Google My Business, Yelp, Glassdoor, G2, and Angie’s List.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Anyword

DECEMBER 6, 2018

Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

DECEMBER 6, 2018

Earlier this year, we launched The Keywee Facebook CPC Tracker, a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Optinmonster

FEBRUARY 2, 2024

Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. Create a Subscribers-Only Facebook Group Exclusivity is a great way to grow your list.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Metadata

SEPTEMBER 28, 2023

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. On-Demand Webinars. Live webinars continue to be a reliable lead source for many B2B marketing teams. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122